Incorporating Diversity into the Advertising Curriculum

Engaging Critical Pedagogy in the Classroom: A Student-Centered Approach to Advertising Education

“…Advertising professionals desire to increase diversity in the industry and the classroom, but recruiting and retaining students, particularly racial minorities, with interests in advertising present challenges for US colleges and universities (Appiah & Saewitz, 2016;Chambers, 2003;Dominguez & Rose, 2004;Johnson & Grier, 2011;Mallia, 2008;Newell, Li & Zhang, 2012;Oliver, Murphy & Tag, 2014). In fact, Appiah and Saewitz (2016) called for more intentional and proactive efforts in recruiting, training and retaining students from various backgrounds to diversify the advertising workforce.…”

From Introducing the World Wide Web to Teaching Advertising in the Digital Age: A Content Analysis of the past Twenty Years of the Journal of Advertising Education

“…Many articles in JAE also apply various pedagogical techniques and trends to advertising instructional methods. Topics of interest included teamwork and collaborative learning (Bichard, Roberts & Sutherland, 2000;Kim, Baek & Kim, 2011;Robbs & Gronstedt, 1997;Treise, Wagner, Minter & Correll, 2004;White & Smith, 2009), experiential learning (Gale & Kreshel, 2006;Greene, 2010;Lewis, 2010;Rosenkrans, 2006;Scovotti & Spiller, 2009), using technology in instruction (Barnes, 1996;Bovinet & Elcombe, 1999;Caravella, Ekachai, Jaeger & Zahay, 2009;Everett et al, 1999;Grau, 2007;Hettche & Clayton, 2012;Kim, 2012;Quesenberry, Saewitz & Kantrowitz, 2014;Wood, Wetsch, Solomon & Hudson, 2009), evaluation and assessment (Hachtmann, Mitchell & Shipley, 2009;McCain & Miller, 2013;Reber, Frisby & Cameron, 2003;Rosenkrans, 2006;Sitz & Thayer, 1996), service learning (Grow & Wolburg, 2005;Zwarun, 2007), diversity and inclusiveness (Chambers, 2003;Rios, 2003;Slater, 2003;Treise et al, 2004) and many other relevant topics.…”

Pesky Predicaments and Solutions: How do I Fit that into my Already Full Class?

“…For example, there is value in a fundamental understanding of: media sales because currently "jobs in this area are plentiful, pay well, and are in high demand" (Reichert, 2000, p. 50); consumer behavior because it underlies and influences, "decision-making and the message strategies useful in successful persuasion attempts" (Edwards, 2002, p. 9); and direct mail due to the central role it can play in IMC and potential for building and maintaining relationships with customers. Diversity should be integral in every class (Chambers, 2003;Rios, 2003;Rose and Robbs, 2001;Slater, 2003) as it "is our national and global reality" (Rios, 2003, p. 15) and it is essential that ethics, too, is infused throughout the curriculum (Gale and Bunton, 2005).…”