Income effect of rural E-commerce: Empirical evidence from Taobao villages in China

Li, Guangqin; Qin, Jiahong

doi:10.1016/j.jrurstud.2022.10.019

Cited by 63 publications

(25 citation statements)

References 31 publications

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“…As such, the variable of rural e-commerce development (Taobao) is measured by the coverage of Taobao villages on the village administrative units, excluding pure urban units (urban-rural classification code: 111) and town center units (urban-rural classification code: 121). Compared with the study that adopted the number of Taobao villages as the indicator of rural e-commerce development (Li et al, 2021), the coverage of Taobao villages has the following advantages: first, the coverage can reflect the degree to which e-commerce benefits the rural population. Second, this approach also avoids the situation that most e-commerce activities are concentrated in a few villages, which violates the universality of rural e-commerce.…”

Section: Rural E-commercementioning

confidence: 99%

“…The study found that the comprehensive demonstration policy of e-commerce in rural areas can effectively narrow the urban-rural income gap. Li et al (2021) also referred to county-level data and used the number of Taobao villages to measure rural e-commerce development. The study found that, whilst rural e-commerce increases farmers' income, it exerts an inverted U-shaped impact on the urban-rural income gap.…”

Section: Introductionmentioning

confidence: 99%

“…The study found that the comprehensive demonstration policy of e-commerce in rural areas can effectively narrow the urban–rural income gap. Li et al. (2021) also referred to county-level data and used the number of Taobao villages to measure rural e-commerce development.…”

Section: Introductionmentioning

confidence: 99%

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Can rural e-commerce narrow the urban–rural income gap? Evidence from coverage of Taobao villages in China

Liu

Zhou

2023

CAER

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PurposeThe digital economy is expected to revive the countryside and reduce the current level of urban–rural inequality. Nevertheless, whether rural e-commerce can narrow the urban–rural income gap still requires further analysis. The purpose of this paper is to clarify whether this goal is, in fact, being achieved.Design/methodology/approachTaobao villages have become the epitome of rural e-commerce development in China. Therefore, this paper matches the data of Taobao villages and the data of prefecture-level cities from 2014 to 2019, and employs a two-way fixed effect model, nonlinear model, instrumental variable model and interactive fixed effects model to explore the impact of rural e-commerce on the urban–rural income gap.FindingsFirstly, the ability of urban residents to share rural e-commerce development is higher than that of rural residents, which actually widens the urban–rural income gap. Secondly, the migration to cities of rural families that have profited from e-commerce, and the return of working-class people to the countryside, are two factors that are contributing to the widening of the urban–rural income gap. Thirdly, the farther the distance from the urban area and the higher the spatial agglomeration of the rural e-commerce cluster is, the weaker the impact on widening the urban–rural income gap will be. Finally, while industrial-led rural e-commerce is responsible for widening the urban–rural income gap, agricultural-led rural e-commerce has no significant impact on the urban–rural income gap.Originality/valueTo the best of the authors' knowledge, this paper is the first to analyze the impact of rural e-commerce on the urban–rural income gap from the perspective of the coverage of Taobao villages. This empirical study will enrich existing theoretical perspectives on urban–rural integration under the backdrop of the digital economy.

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Section: Rural E-commercementioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Can rural e-commerce narrow the urban–rural income gap? Evidence from coverage of Taobao villages in China

Liu

Zhou

2023

CAER

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“…E‐commerce activities are expanding from major cities to smaller cities and villages in some developing economies, such as India, Indonesia, and China (Kshetri, 2018; Li & Qin, 2022). It was reported that consumers from small towns accounted for 60% of the revenue of the Indian e‐retailer website http://jabong.com (Kshetri, 2018).…”

Section: Introductionmentioning

confidence: 99%

Do farmers get a greater return from selling their agricultural products through e‐commerce?

Liu

Shi

Wang

et al. 2022

Review Development Economics

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“…The revitalization of the village economy will be carried out properly if there is a synergy between the government and the community. Efforts that can be made so that the revitalization process runs optimally are by socializing the potential of the villages found and involving community leaders, institutions, business actors, development of human resources, innovative technology investors, and all parties in socializing the potential of the village ) (Li and Qin 2022). Before implementing programs for revitalization, it is very necessary to carry out a SWOT analysis so that all parties are aware of the strengths, weaknesses, threats, and opportunities that the village has (Fitriani and Savira 2020;Lestari and Tripalupi 2021).…”

Section: Introductionmentioning

confidence: 99%

Village Economic Revitalization Through Technology-Based OVOP Approach

Nathania¹,

Sirait²,

Purba³

2022

EDAJ

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The technology-based One Village One Product (OVOP) program is a program that aims to create superior village products through technology-based marketing management. This research uses qualitative analysis and produces a digital marketing application that is ready to be used by users. The stages of the research started from data reduction, data display, verification/drawing conclusions. Data design is done by making computer-based software. The software used in the application development process is XAMPP Control Panel for database management and website configuration, PhP MyAdmin to handle MySQL administration, Visual Studio Code as source-code editor in programming languages. Qualitative analysis is used to analyze technology-based applications OVOP approach in Horsik Village and the follow-up is to build digital marketing applications according to village needs. The samples and data sources for this research were village officials, farmer groups, village communities, and all parties who became data sources. The results of this study explain that the application of technology-based OVOP is very appropriate and feasible in Horsik Village. The author has re-verified the research results and conducted trials and training regarding the use of the application. The conclusion from this study is that the application of technology-based OVOP in Horsik Village has a very high chance of succeeding and improving the village economy through increasing sales of the village's superior products. The collaboration of the government, village officials, farmer groups and institutions through the results of this research will facilitate the revitalization of Horsik Village into a productive tourism village

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Income effect of rural E-commerce: Empirical evidence from Taobao villages in China

Cited by 63 publications

References 31 publications

Can rural e-commerce narrow the urban–rural income gap? Evidence from coverage of Taobao villages in China

Can rural e-commerce narrow the urban–rural income gap? Evidence from coverage of Taobao villages in China

Do farmers get a greater return from selling their agricultural products through e‐commerce?

Village Economic Revitalization Through Technology-Based OVOP Approach

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