2005
DOI: 10.1111/j.1467-6486.2005.00521.x
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In the Name of the Practical: Unearthing the Hegemony of Pragmatics in the Discourse of Environmental Management*

Abstract: A prominent feature of the rapidly growing field of Environmental Management (EM) is its strong emphasis on pragmatic considerations. Much of EM's legitimacy stems from its own identity as having practical relevance in resolving contemporary environmental problems. With the help of Critical Discourse Analysis, our paper engages closely with the language of practicality in Environmental Management. We show how the message of practicality emerged through three core messages in the discourse, viz. economic utilit… Show more

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Cited by 118 publications
(152 citation statements)
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References 38 publications
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“…Overall, we expect that holding a business case frame will induce a stance on sustainability issues that is characterized by pragmatism. With this stance, decision-makers prefer 'workable' solutions to sustainability issues based on strategies that remain within existing technological systems, producing as little disruption as possible (Prasad & Elmes, 2005). On the one hand, such a stance is rather parochial since managers only consider responding to those aspects of a sustainability issue for which they perceive immediate 30 business relevance; they will discard other aspects and fail to develop a comprehensive perspective of the issue.…”
Section: Respondingmentioning
confidence: 99%
“…Overall, we expect that holding a business case frame will induce a stance on sustainability issues that is characterized by pragmatism. With this stance, decision-makers prefer 'workable' solutions to sustainability issues based on strategies that remain within existing technological systems, producing as little disruption as possible (Prasad & Elmes, 2005). On the one hand, such a stance is rather parochial since managers only consider responding to those aspects of a sustainability issue for which they perceive immediate 30 business relevance; they will discard other aspects and fail to develop a comprehensive perspective of the issue.…”
Section: Respondingmentioning
confidence: 99%
“…While some suggest that a 'revamp' of existing models and theories of organisations is a way to bring about sustainability (for example see Hart 1995;Starik and Rands 1995), others note that more radical change is required (Gladwin et al 1995;Purser et al 1995). Recent analyses of the corporate sustainability discourse notes that while organisations may be 'talking green' the level to which they may be 'acting green' is questionable (Milne et al 2006;2008;Prasad and Elmes 2005). We believe that any corporate shift from a 'business as usual' position to a more environmentally responsi ble paradigm requires company-wide environmental sensibilities.…”
Section: Background Literaturementioning
confidence: 99%
“…For example, Brio et al (2007) suggested that strategic integration of environmental management influences the achievement of an environmental action-based competitive advantage in an organization. However, whilst organizations may be 'talking green', the level to which they may be 'acting green' may be questionable (Prasad & Elmes, 2005). Jabbour (2011) addresses the importance of considering the alignment of HR practices systematically in order to put workers in control of environmental management.…”
Section: Positioning and Alignment Of The Environmental And Hr Functionmentioning
confidence: 99%