“…If managed incorrectly, wildlife watching tourism can have negative impacts on wildlife, such as alterations of natural behavior, habituation, food conditioning, crowding, stress, contamination, relocation or displacement, habitat degradation and in some cases local extinction (Green & Giese, 2004). Finding a good balance between participants' expectations and a sustainable use of the resource is challenging due to the unpredictable nature of wild animals (Dybsand, 2020;Margaryan & Wall-Reinius, 2017). A strategy to fulfil participants' expectations can be to focus on other aspects of the wildlife watching experience, such as: high quality guiding including interpretation and storytelling, or supplementary activities with less uncertainty involved (Dybsand, 2020;Margaryan & Wall-Reinius, 2017).…”