The use of curcumin, an active ingredient of turmeric powder (a dye component in curry), as a TiO 2 photosensitizer was investigated in terms of the photochemical and photoelectrochemical (PEC) properties.Owing to its strong visible light absorption and strong surface complexation, the curcumin-sensitized TiO 2 composite exhibited notable activities for the photochemical degradation of organic compounds, the reduction of chromate (Cr(VI)), and the generation of OH radicals and H 2 O 2 through the reduction of O 2 under visible light (l > 420 nm). Various spectroscopic methods confirmed the anchoring of curcumin on TiO 2 and the photochemical and PEC properties of curcumin/TiO 2 were compared with those of TiO 2 sensitized by a ruthenium complex (RuL 3 ) that has been frequently employed as a visible light sensitizer. Curcumin/TiO 2 exhibited consistently higher photochemical and PEC activities than RuL 3 /TiO 2 over a wide pH range in an aquatic environment. These results confirm the practical viability of using a natural food dye, curcumin, as an efficient, eco-friendly, and cheap photo-sensitizer of TiO 2 for solar environmental applications. However, it should be noted that curcumin on TiO 2 like other dye sensitizers is degraded as a result of the sensitizing reactions in water and should be considered as a sensitizing reagent, not a photocatalyst.