In search of Wales: travel writing and narratives of difference, 1918–50

Gruffudd, Pyrs; Herbert, David T.; Piccini, Angela

doi:10.1006/jhge.2000.0246

Cited by 22 publications

(7 citation statements)

References 8 publications

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“…Several researchers have analysed texts consumed by tourists before journeys and the impact those have had on the tourists' experiences [see for example 15,[16][17][18][19]. Urbain, for example, examines travel advertising from a structural perspective.…”

Section: Analysis Of Tourist Brochures In the Literaturementioning

confidence: 99%

Hidden messages: A polysemic reading of tourist brochures

Edelheim

2007

Journal of Vacation Marketing

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It is self-evident that tourist brochures are selling a positive and attractive destination to travellers; what is not as self-evident are the hidden messages conveyed by the selection of certain pictures in the brochures produced. By coding each picture appearing in a series of tourist brochures according to their content this research aims at showing how the brochures are overtly aimed at different groups of travellers, while they simultaneously are reinforcing certain hegemonic views of society. The suggestion that hegemonic messages appear is not an accusation, against the producers, of the brochures of covert propaganda, but rather that taken-for-granted views of society as unproblematic truths portrayed in the brochures is not correct -the brochures should rather be viewed as highly sensitive polysemic constructs. Keywords: Tourist brochures, Polysemy, Content analysis, SemioticsHidden Messages -A Polysemic Reading of Tourist Brochures 260406 IntroductionTourist brochures are produced to induce travellers to choose one destination rather than others, or to choose one travel provider rather than others. In order to create a selling proposition, each producer of brochures is thus aiming at highlighting positive images that their selected target market can connect with and that their target market might expect to find in a brochure focused on a specific destination. Whilst an overt reading of tourist brochures from a singular marketing frame of mind proves exactly this point, a polysemic reading of the same brochure might expose something completely different. The initial part of the article will focus on textual analysis and show why polysemy is an important concept to take into consideration when producing tourist marketing material. This will be followed by a presentation of research, focused on travel brochures, that aims to highlight how brochures have been viewed in earlier studies, and how this article simultaneously builds on and extends the findings from those studies. Tourist brochures forging dominant messagesTourism practice -as well as tourism theory -are generally connected to business interests and therefore usually linked to business studies rather than to other academic fields of study. This has potentially dangerous outcomes, as tourism -assumed to be Although a text -in its broader definition -can be read and understood in a specific way, it must always be remembered that the signs of it 'perform double duty in social interaction -both denoting and connoting -their interpretation is filled with ambiguity' O'Barr clarifies that all interpretation involves three parties: the author, the audience, and the critical interpreter. This 'interpretive triangle ... is the base on which meaning is generated. Understanding how advertisements mean what they do requires attention to all three ' [5, p. 7]. The author has one meaning in mind when authoring the text; the audience might have the same understanding when they read the text -or an alternative one; and the critical interpreter is finally only s...

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Section: Analysis Of Tourist Brochures In the Literaturementioning

confidence: 99%

Hidden messages: A polysemic reading of tourist brochures

Edelheim

2007

Journal of Vacation Marketing

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“…35 On the western periphery of mainland Britain, and with limited transport networks until the mid19th century, Wales was relatively isolated and easily characterized as a wild and mountainous region. This idea of Wales found expression in the Romantic Movement, which saw the uplands of Wales imagined as the epitome of sublimity and an essentially depopulated landscape of mist-enshrined mountains and ruined castles that provoked profound emotions.…”

Section: "Famous For the Purity And Excellence Of Its Air": The Healtmentioning

confidence: 99%

“In a country every way by nature favourable to health”: Landscape and Public Health in Victorian Rural Wales

Waddington¹

2014

Canadian Bulletin of Medical History

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Abstract. Rather than seeing landscape as an invisible backdrop to sanitary reform, this article offers another context through which to consider the problems facing local authorities and sanitary officials in identifying and tackling sanitary problems. Using Wales as a case study, this article first addresses how rural landscapes were imagined and second how as "environments" and "territories" they influenced patterns of sanitary reform. If underlying ideological meanings were attached to the landscape, as this article suggests, the rural landscape was a plural one in that it also acted as a barrier to sanitary reform. Keywords. landscape, place, public health, WalesRésumé. Plutôt que d'envisager le paysage comme une simple toile de fond aux réformes sanitaires, cet article en fait un contexte à travers lequel considérer les difficultés auxquelles doivent faire face les autorités dans l'identification et la résolution des problèmes sanitaires. À l'aide d'une étude de cas du pays de Galles, l'article aborde d'abord la façon dont les paysages ruraux étaient conçus, puis comment, à titre « d'environnements » ou de « territoires », ils ont influencé les modalités des réformes. Si des significations idéologiques sous-jacentes ont alors été attachées au paysage, tel que le suggère cet article, le paysage rural était polysémique en ce sens qu'il agissait aussi comme une barrière aux réformes.

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“…The potential of oral history to engage with geography are highlighted in two ways within this paper. First is the consideration of writing historical narrative (Wishart, 1997), where oral history can be added to recent interest in sources such as travel writing (Gruffudd et al, 2000) and biography (Lorimer, 2006) in the construction of historical landscapes. Second, the work demonstrates the potential of oral history to add another dimension to work on the histories of the discipline and formation of geographical knowledges (Barnes, 2006;Lorimer, 2003) helping us, as Matless et al suggest, "reveal the messy and/or deeper truth".…”

Section: Geography and Oral Historymentioning

confidence: 99%