“…Based on the review of the works of quality proponents (Deming, 1986(Deming, , 1993Juran, 1969Juran, , 1989Juran, Gryna, and Bingham, 1974;Crosby, 1979;Ishikawa, 1985;Feigenbaum, 1983) by Dean and Bowen (1994), Hackman and Wageman (1995), and Hill and Wilkinson (1995), three shared principles and assumptions of TQM are revealed. First, enormous attention and effort should be paid by all members of the organization to customers, and to offer products and services that meet customers' needs.…”