Impulsivity: A Case Study of Jordanian Women

Abstract

Abstract. The objective of this study is to measure women's impulsivity in Jordan and its expected impact on their consumption patterns.The study sample consisted of 328 women. They have been selected from various Jordanian cities and towns, according to certain conditions set for this study.The study showed the following results: First, married women appear to be more impulsive in their shopping behavior than divorced women.Second, women's impulsivity increases as the level of their educational attainment and occupational status increases.Finally, women's impulsivity increases as women become older and older.