Impulsive consumer buying as a result of emotions

Weinberg, Peter; Gottwald, Wolfgang

doi:10.1016/0148-2963(82)90016-9

Cited by 373 publications

(241 citation statements)

References 14 publications

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“…Weinberg and Gottwald (1982) believe that impulse buying involves distinctive transactional, affective states. Behavior is largely "automatic," high in affective activation, and low in intellectual control of the buying decision.…”

Section: The Rook and Fisher Frameworkmentioning

confidence: 99%

Normative Moderators of Impulse Buying Behavior

Negara¹,

Dharmmesta²

2003

GADJAH MADA INT. J. BUS.

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Section: The Rook and Fisher Frameworkmentioning

confidence: 99%

Normative Moderators of Impulse Buying Behavior

Negara¹,

Dharmmesta²

2003

GADJAH MADA INT. J. BUS.

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“…Far from thinking effort and functional benefits, Sharma et al (2010) described impulse buying as a sort of hedonic behavior that involves feelings, symbolic meanings and psychology as momentum to acquire products. Weinberg and Gottwald (1982) claimed that impulse buyers incline to release greater feelings of amusement, joy, delight, energy and enthusiasm. Giraud (2001) noticed positive relationship between good mood and impulse purchases, arguing that those in good emotion tend to shop more irrationally or reward themselves more generously thus becoming more impulsive.…”

Section: Literature Reviewmentioning

confidence: 99%

Impulse buying behavior of Vietnamese consumers in supermarket setting

Cho¹,

Ching²,

Luong³

2014

IJRSM

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The goal of this paper is to identify factors affecting consumer impulse buying behaviors at supermarkets in Vietnam. Impulse purchase or impulse buying portrays purchases that shopper makes without any intention planned before shopping trip. This study attempts to analyze the impact of various variables extracted from internal, external, demographics, social perspectives on consumer impulse buying behavior. Quantitative questionnaire is used to measure responses of participants. The statistical analysis method employed in this study is Factor Analysis using SPSS software. This consumer behavior is on a great rise due to pricing strategies, store characteristics, situational factors and promotional activities. At the end of this paper, a set of suggestions is outlined to be investigated in the subsequent research works.

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“…명품의 정의는 연구자마다 달리 사 용되고 있는데, 국내에서는 명품이 고가의 해외 유명 브랜드를 지칭하는 용어로 사용되고 있으며 (Kim, 2007), 프레스티지 브 랜드(prestige brand), 하이엔드 브랜드(high-end brand), 프리미 엄 브랜드(premium brand), 카리스마 브랜드(charisma brand) 등으로 불리며 다양하게 정의되어 왔다 (Park, 2010). Dubois and Duquesne(1993) (Olshavsky et al, 1979), 비계획적 구매와 충동구매와 같은 행동을 야기한다고 하였다 (Weinberg et al, 1982). 네번 20-30대 여성 소비자들의 소비가치 6가지 구성요인을 살펴보 면 요인 1은 "오래 착용할 수 있는 디자인인가", "평소에 자주 Table 8).…”

Section: 패션명품의 정의unclassified

Purchase Behaviors on Imported Fashion Luxury Brand's Bag according to the Types of Consumption Values of Female Consumers in 20's and 30's

Lee¹,

Shin²

2012

Journal of the Korean Society for Clothing Industry

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: The purpose of this study was to classify the consumption values of 20's and 30's female consumers, identify the differences among the consumption value groups, and analyze purchase behaviors of imported fashion luxury brands according to the consumption value types. The subjects were 518 women who purchased luxury bags. The results of the study were as follows. First, as a result of cluster analysis to classify the consumption values of 20's and 30's female consumers, 4 groups were identified as "rare and emotional pursuit group", "functional pursuit group", "fashion pursuit group", and "social and conspicuous pursuit group". Second, 4 groups showed different luxury bag purchase behaviors, such as purchase motivation, purchase selection criteria, information source, purchase frequency, purchase cost of one time, purchase cost of year, the number of possession, purchase place, and store selection criteria. Third, rare and emotional pursuit group ranked the first in terms of product, price, and store satisfaction. Therefore, consumption values were identified as the important factor suggesting purchase behaviors of female consumers in 20's and 30's.

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Impulsive consumer buying as a result of emotions

Cited by 373 publications

References 14 publications

Normative Moderators of Impulse Buying Behavior

Normative Moderators of Impulse Buying Behavior

Impulse buying behavior of Vietnamese consumers in supermarket setting

Purchase Behaviors on Imported Fashion Luxury Brand's Bag according to the Types of Consumption Values of Female Consumers in 20's and 30's

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