Improving the quality and production capacity of Bandeng Presto Business Posdaya ASLI, Malang City

Abstract

One variety of pond fish with an unique taste is milkfish. However, because milkfish has small spines all over its body, consuming it may feel uncomfortable. A further technique is to cook milkfish with high pressure in a pan (presto). Until now, the ASLI Posdaya group has been producing presto milkfish according to traditional methods in the Pandanwangi subdistrict of Malang City. The program carried out by the community service team at Unmer Malang aims to assist product development by improving infrastructure and improving marketing skills. The process includes providing production tools, instruction and assistance for pressure milkfish production, digital marketing, and product diversification. The implementation of supporting infrastructure and facilities in the form of a pressure cooker, oven, deep fryer, and vacuum sealer are the outcomes of this service activity. As a result, both the quality of the manufacturing and the rate of business turnover increase. Additionally, partners can use Facebook and Instagram as marketing tools and there has been an increase in insight into the rapid milkfish production process.

Edukasi Pemasaran dan Branding Pada UMKM di Paguyuban Ulam Raos Sejahtera Semarang

“…Dengan kemajuan teknologi, persiapan dilakukan dengan melunakkan tulang dan duri ikan bandeng dengan bahan-bahan penting. Makanan olahan ini dikenal dengan bandeng presto, presto berasal dari nama wadah memasaknya, pressure cooker (panci bertekanan tinggi) [6].…”