“…However, destinations pose specifi c challenges for managing service delivery and quality because of the fragmentation of customer experiences through contact with multiple intermediaries (Baum, 1995). The service encounter is often spontaneous and variable and responsibility for high-quality service provision falls on frontline staff (Schaffer, 1984;Mattsson, 1994). Employees must understand and be committed to service quality goals, as well as having skills, knowledge, attitude, authority and personality to deliver a high-quality service.…”