This article is informed by a literature review of current research on skills and skills development undertaken for People 1st, the Sector Skills Council covering hospitality, gaming, leisure and tourism activities in England. The article suggests that much government policy towards skills needs in the sector is based on a number of erroneous assumptions. Fundamentally, State training interventions chiefl y involve education and training supply, and not low levels of employer demand for training, or low employer demand for a highly skilled workforce in the sector. There is a culture of training avoidance in many UK fi rms in the hospitality sector. Ironically, education and training policies are exclusively infl uenced by employers in national government, and this assumes that sector employers represent a homogeneous group. Yet there are many differences between fi rms and their different demands for varied skills sets in the workforce. The assumption that employers are looking for hard skills in employees is also questionable. In fact, there are a number of different skill clusters that employers seek, and each operates under different labour market conditions. For example, much of the discourse about the shortage of chefs assumes that one set of skills exists for those who cook; this article suggests that there are at least three different skills levels. The article ultimately argues that People 1st and those making training policy for the sector are often working from fl awed assumptions. They need to ask why so many fi rms are training avoiders, and to listen to a wider audience of stakeholders