Improving Minigold Purchasing Decisions As An Investment Option For Indonesians As A Promotion Effect Through Social Media And Wom Marketing

Suwartono, Suwartono; Prasetyo, Hendra Dwi; Lestari, Sri; Kusmayati, Nindya Kartika; Surya, Buyung Perdana

doi:10.29322/ijsrp.10.10.2020.p10612

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2024

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“…Word of mouth marketing, particularly through social media, can improve purchasing decisions for investment options. WOM marketing is supported by social environmental opinions, which are perceived as more honest and objective (Suwartono et al, 2020). Word of mouth also can have a negative influence on investment decisions in some cases.…”

Section: Introductionmentioning

confidence: 99%

The Influence of Advertising, Trust, and Word of Mouth on the Investment Decision of Government Sukuk

Febrina,

Nurwahidin

2024

FJSR

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This study analyzes the effects of advertising, trust, and word of mouth on the investment decisions of Government Sukuk. The population in this study are Government Sukuk investors. Based on the Hair formula, 115 respondents made up the sample. The sample research approach combines a purposive sampling strategy with a non-probability sampling technique. A questionnaire research instrument is used in a survey as part of the data collection process. techniques for partial least squares data processing. This research demonstrates that advertising has a positive and significant effect on investment decisions, trust has a positive and significant effect on investment decisions, and word of mouth has a positive and significant effect on investment decisions

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Section: Introductionmentioning

confidence: 99%