Improving Media Message Interpretation Processing Skills to Promote Healthy Decision Making About Substance Use: The Effects of the Middle School Media Ready Curriculum

Kupersmidt, Janis B.; Scull, Tracy M.; Benson, Jessica W.

doi:10.1080/10810730.2011.635769

Cited by 56 publications

(47 citation statements)

References 32 publications

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“…The program's positive impact on media deconstruction skills was consistent with two previous alcohol media literacy studies, which found that students had improved media deconstruction skills as a result of the intervention (Kupersmidt et al, 2010(Kupersmidt et al, , 2012. The current study further showed that results were maintained 3 months after the intervention.…”

Section: Discussionsupporting

confidence: 78%

“…The wait-list control group also showed decreased scores from Wave 2 to Wave 3, t(86) = 5.84, p < .001, 2 = .28, with these posttest decreases significantly lower than at Wave 1, t(80) = 4.45, p < .001, 2 = .20. Both groups again showed a significant effect of the intervention for decreasing (Kupersmidt et al, 2010(Kupersmidt et al, , 2012, measured students' ability to deconstruct alcohol advertisements. Students viewed an advertisement for the alcoholic beverage Midori and then responded to the following items: (1) What product is being sold in the ad?…”

Section: Analysesmentioning

confidence: 89%

“…Alcohol media literacy education thereby empowers students to resist the persuasive appeal of advertising and the media messages that are presented (Austin et al, 2002;Hobbs, 1998). Furthermore, alcohol media deconstruction skills have been shown to reduce the intent to use alcohol (Kupersmidt et al, 2012). Critical thinking is a necessary (but not sufficient) condition for media literacy.…”

Section: Discussionmentioning

confidence: 99%

“…Alcohol media literacy programs are unlikely to be successful when implemented in different cultural contexts such as the United Kingdom and Australia because of differences in regulation standards, cultural nuances, and the nature of alcohol advertising (Distilled Spirits Council, 2011;International Centre for Alcohol Policies, 2001), all of which can influence the relevance and effectiveness of the program (Davis & Rankin, 2006). As an example, although it is appropriate to include tobacco advertisements in a U.S.-based program (Kupersmidt et al, 2010(Kupersmidt et al, , 2012, this otherwise nonexistent exposure would be unethical in an Australian context, where tobacco advertising is banned in all forms. Furthermore, the programs published to date focus on television and print-based ads.…”

mentioning

confidence: 99%

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Evaluation of an Australian Alcohol Media Literacy Program

Gordon

Howard

Jones

et al. 2016

J. Stud. Alcohol Drugs

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Objective: A 10-lesson alcohol media literacy program was developed, underpinned by the message interpretation processing model, inoculation theory, and constructivist learning theory, and was tailored to be culturally relevant to the Australian context. This program aimed to increase students' media deconstruction skills and reduce intent to drink alcohol. The purpose of this study was to evaluate the effectiveness of the program in achieving these goals through a short-term quasi-experimental trial. Method: Elementary schools were assigned to either the intervention group (83 students) or a wait-list control group (82 students). Student questionnaires were administered at three time points (baseline, after the intervention group completed the program, and after the wait-list control group completed the program) to evaluate the effectiveness of the intervention. Results: The intervention and wait-list control groups reported significantly higher media deconstruction skills as a result of the intervention. Both groups reported significantly lower social norms, whereas the wait-list control group reported significantly lower positive alcohol expectancies. There were no significant changes to self-efficacy to refuse alcohol, preference for alcohol-branded merchandise, and understanding of persuasive intent as a result of the intervention. Conclusions: To date, the majority of alcohol media literacy studies have been conducted in the United States and have focused on deconstructing television and print-based ads. This evaluation provides evidence that an alcohol media literacy program that was developed for a specific cultural context, and that incorporates a broad range of multimodal advertisements, can have a positive impact on beliefs and attitudes that are known predictors/ precursors of drinking behaviors. 950ABSTRACT. Objective: A 10-lesson alcohol media literacy program was developed, underpinned by the message interpretation processing model, inoculation theory, and constructivist learning theory, and was tailored to be culturally relevant to the Australian context. This program aimed to increase students' media deconstruction skills and reduce intent to drink alcohol. The purpose of this study was to evaluate the effectiveness of the program in achieving these goals through a short-term quasi-experimental trial. Method: Elementary schools were assigned to either the intervention group (83 students) or a wait-list control group (82 students). Student questionnaires were administered at three time points (baseline, after the intervention group completed the program, and after the wait-list control group completed the program) to evaluate the effectiveness of the intervention. Results: The intervention and wait-list control groups reported significantly higher media deconstruction skills as a result of the intervention. Both groups reported significantly lower social norms, whereas the wait-list control group reported significantly lower positive alcohol expectancies. There were no significant change...

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Section: Discussionsupporting

confidence: 78%

Section: Analysesmentioning

confidence: 89%

Section: Discussionmentioning

confidence: 99%

mentioning

confidence: 99%

See 2 more Smart Citations

Evaluation of an Australian Alcohol Media Literacy Program

Gordon

Howard

Jones

et al. 2016

J. Stud. Alcohol Drugs

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“…Increasing media literacy may help young people critically assess advertising messages that portray alcohol in an overly positive light. For example, a preventive intervention program aimed at improving media literacy skills among middle school youths found significant reductions in intentions to use alcohol in the intervention condition relative to controls [83]. Previously, Chen [82] enrolled adolescents into the TeenSmart TV media literacy program that included a negative media lesson condition and a balanced evaluative approach condition.…”

Section: Intervention Strategiesmentioning

confidence: 99%

The Myriad Influences of Alcohol Advertising on Adolescent Drinking

et al. 2017

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Purpose of Review This review investigates effects of alcohol advertising on adolescent drinking. Prior reviews focused on behavioral outcomes and long-term effects. In contrast, the present review focuses on subgroups with greater exposure to alcohol advertising, research methods to study alcohol advertising, potential mechanisms underlying relationships between adolescent exposure to alcohol advertising and increased drinking and points to prevention/intervention strategies that may reduce effects of alcohol advertising. Recent Findings Alcohol advertising influences current and future drinking. Further, evidence suggests adolescents may be targeted specifically. Alcohol advertisements may influence behavior by shifting alcohol expectancies, norms regarding alcohol use, and positive attitudes. Media literacy programs may be an effective intervention strategy. Summary Adolescents are exposed to large quantities of alcohol advertisements, which violates guidelines set by the alcohol industry. However, media literacy programs may be a promising strategy for adolescents to increase critical thinking and create more realistic expectations regarding alcohol.

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Mass media interventions for preventing smoking in young people

Brinn

Carson

Esterman

et al. 2017

Cochrane Database of Systematic Reviews

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BackgroundMass media interventions can be used as a way of delivering preventive health messages. They have the potential to reach and modify the knowledge, attitudes and behaviour of a large proportion of the community. ObjectivesTo assess the effects of mass media interventions on preventing smoking in young people, and whether it can reduce smoking uptake among youth (under 25 years), improve smoking attitudes, intentions and knowledge, improve self-efficacy/self-esteem, and improve perceptions about smoking, including the choice to follow positive role models. Search methodsWe searched the Cochrane Tobacco Addiction Group Specialized Register, with additional searches of MEDLINE and Embase in June 2016. This is an update of a review first published in 1998. Selection criteriaRandomized trials, controlled trials without randomization and interrupted time-series studies that assessed the effect of mass media campaigns (defined as channels of communication such as television, radio, newspapers, social media, billboards, posters, leaflets or booklets intended to reach large numbers of people and which are not dependent on person-to-person contact) in influencing the smoking behaviour (either objective or self-reported) of young people under the age of 25 years. We define smoking behaviour as the presence or absence of tobacco smoking or other tobacco use, or both, and the frequency of tobacco use. Eligible comparators included education or no intervention. Data collection and analysisTwo review authors independently extracted information relating to the characteristics and the content of media interventions, participants, outcomes, methods of the study and risks of bias. We combined studies using qualitative narrative synthesis. We assessed the risks of bias for each study using the Cochrane 'Risk of bias' tool, alongside additional domains to account for the nature of the intervention. We assessed the quality of evidence contributing to outcomes using GRADE. Main resultsWe identified eight eligible studies reporting information about mass media smoking campaigns, one of which is new for this update. Seven of the studies used a controlled trial design and one an interrupted time-series analysis. Risks of bias were high across all included studies and there was considerable heterogeneity in study design, intervention and population being assessed.Three studies (n = 17,385), one of which compared a mass media intervention to no intervention and two of which evaluated mass media interventions as adjuncts to school-based interventions, found that the mass media interventions reduced the smoking behaviour of young people. The remaining five studies (n = 72,740) did not detect a significant effect on smoking behaviour. These included three studies comparing a mass media intervention to no intervention, one study evaluating a mass media intervention as an adjunct to a school-based intervention, and one interrupted time-series study of a social media intervention. The three campaigns which found a significant effect desc...

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Improving Media Message Interpretation Processing Skills to Promote Healthy Decision Making About Substance Use: The Effects of the Middle School Media Ready Curriculum

Cited by 56 publications

References 32 publications

Evaluation of an Australian Alcohol Media Literacy Program

Evaluation of an Australian Alcohol Media Literacy Program

The Myriad Influences of Alcohol Advertising on Adolescent Drinking

Mass media interventions for preventing smoking in young people

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