“…With respect to their sets of values, organizations define their own missions or purposes of existence (Law & Breznik, 2018). Values are embedded in mission statements (Bourne & Jenkins, 2013;Dobni et al, 2000;Paarlberg & Perry, 2007;Porter, 1985), which support the implementation of strategies (Natek & Lesjak, 2013;Semler, 1997;Tosti & Jackson, 1994;Wang et al, 2017). Sets of values constitute organizational culture, which are critical resources for organizational sustainability (Bowman, 1984;Child & Faulkner, 1998;Pandey, 2015), and sustainable competitive advantages for desirable outcome (Malbašić et al, 2016;Noorderhaven et al, 2002).…”