2008
DOI: 10.17660/actahortic.2008.794.18
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Improving Horticultural Supply Chains in Asia and the Developing Economies Requires a Shift in Strategic Thinking

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Cited by 4 publications
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“…In fact, farmers sell cherry tomatoes directly to local wholesalers that later resell them to fruit and vegetable markets and/or to Large Organized Distribution (LOD). This sales modality determines a weakened contractual power during price negotiations [66][67][68][69], that causes an uncertainty of economic returns and an increase of business risk [70,71]. Moreover, the small size of the surveyed farms and their production process limit a higher degree of mechanization of farming operations, with a negative impact on production cost, also hindering the introduction of technological innovations [72][73][74].…”
Section: Resultsmentioning
confidence: 99%
“…In fact, farmers sell cherry tomatoes directly to local wholesalers that later resell them to fruit and vegetable markets and/or to Large Organized Distribution (LOD). This sales modality determines a weakened contractual power during price negotiations [66][67][68][69], that causes an uncertainty of economic returns and an increase of business risk [70,71]. Moreover, the small size of the surveyed farms and their production process limit a higher degree of mechanization of farming operations, with a negative impact on production cost, also hindering the introduction of technological innovations [72][73][74].…”
Section: Resultsmentioning
confidence: 99%
“…In fact, for other surveyed crops, farmers sold products to local wholesalers that later resold them to fruit and vegetable markets and/or to Large Organized Distribution (orange) or to local cooperative wine cellars (wine grape). In this way, farmers did not have a product differentiation and obtained a low sales price that did not often allow them to remunerate the factors used in the productive process [58,59].…”
Section: Resultsmentioning
confidence: 99%
“…The horizontal integration ones, instead, aggregate the productive supply, reaching a greater market power (George et al, 2008).…”
Section: Discussionmentioning
confidence: 99%