Improving electronic customers' profile in recommender systems using data mining techniques

Julashokri, Mohammad; Fathian, Mohammad; Gholamian, Mohammad Reza; Mehrbod, Ahmad

doi:10.5267/j.msl.2011.06.011

Cited by 3 publications

(1 citation statement)

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“…To improve and strengthen their market position, retail chains are trying to invest considerable money in obtaining information about their customers. Julashokri et al (2011) reported that customer profile knowledge is an essential element of one-to-one marketing in marketing planning. Various models are often used in marketing planning to create suitable customer profiles, which Park and Chang (2009) argue can improve entire customer profiling systems.…”

Section: Introductionmentioning

confidence: 99%

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The authors aimed to identify the characteristics of a process organisation, and to determine the organisation's activity in various areas, including communication. Design/methodology/approach: The research methods used in the article was an online survey. Findings:The conducted research is the first step in assessing the relations that occur between the level of process maturity of an organisation and the level of communication activity. In the surveyed organisations there is a high awareness of the need and importance of processes. Research limitations/implications:The study of corporate image and the study of reputation and prestige in the area of internal communication activity. A group of about 64% of organisations declared such activity, although to varying degrees. About 33% of respondents declared these activities as strategic. It should be assumed that they are the result of image activities, activities focused on reputation and prestige. It can be assumed that these are activities of public relations or corporate communication. Admittedly, further research reveals the lack of certain processes, which are important and determine the strategic character of these activities (e.g., lack of CSR, lack of employer branding). Practical implications: Achieving more and more process maturity through process improvement should be treated as a cyclical activity, which is oriented towards the continuous search for better solutions. Organisations that intend to improve their processes, and thus gain greater process maturity, should continually take care to shape open communication, both within the company and in the external environment. Originality/value: Strategic achievement of an integrated state of internal and external communication is based on constructive dialogue and is determined by the number of different processes, the level of communication and the level of their process maturity.

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Section: Introductionmentioning

confidence: 99%

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FI-FCM Algorithm for Business Intelligence

Prabhu

Anbazhagan

2013

Mining Intelligence and Knowledge Exploration

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Improving electronic customers' profile in recommender systems using data mining techniques

Julashokri¹,

Fathian²,

Gholamian³

et al. 2011

msl

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Recommender systems are tools for realization one to one marketing. Recommender systems are systems, which attract, retain, and develop customers. Recommender systems use several ways to make recommendations. Two ways are using more than the others: collaborative filtering and content-based filtering. In this study, a recommender system model based on collaborative filtering has proposed. Proposed model was endeavored to improve the customer profile in collaborative systems to enhance the recommender system efficiency. This improvement was done using time context and group preferences. Experimental results show that the proposed model has a better recommendation performance than existing models.

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Improving electronic customers' profile in recommender systems using data mining techniques

Cited by 3 publications

References 33 publications

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FI-FCM Algorithm for Business Intelligence

Improving electronic customers' profile in recommender systems using data mining techniques

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