Improving Communication and Relationship with Customers using Models to Measure their Value

Florea, Nicoleta Valentina; Duică, Anișoara

doi:10.1515/vjes-2017-0006

Cited by 10 publications

(5 citation statements)

References 4 publications

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“…According to Ratajczak-Mrozek and Małys (2011), decreasing bureaucracy (another outcome identified by the authors) enables procedures and formalities which would normally take place in the case of a standard business situation to be bypassed. In the case of better communication, this outcome concurs with the result obtained by Florea and Duica (2017) who posit that improving communication facilitates the relationships with external actors. Observations on outcomes such as facilitating formal relationships have also been made in a number of studies (Robinson and Stubberud, 2009).…”

Section: Discussionsupporting

confidence: 88%

Informal relationships in a company’s internationalization process

Dymitrowski

Fonfara

Deszczyński

2019

JBIM

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Purpose The purpose of this paper is to identify the role of a company’s external informal relationships in the internationalization process. Design/methodology/approach To achieve the aim of this paper, a qualitative research was undertaken. The data used for analysis were obtained through face-to-face interviews with representatives of 20 companies. Findings There are two main findings of the research. First, on the basis of the analysis of the interviews, it was possible to identify 14 different outcomes of informal relationships with external actors in the internationalization process. Second, the outcomes have been assigned to different stages of the internationalization process, thereby covering the whole range of a company’s development timeline. Originality/value This paper illustrates and confirms the important and positive role of the informal relationships developed by a company with external actors in the internationalization process and indicates that it can change over time depending on the stage of the internationalization.

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Section: Discussionsupporting

confidence: 88%

Informal relationships in a company’s internationalization process

Dymitrowski

Fonfara

Deszczyński

2019

JBIM

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“…As mentioned earlier, the PVC model is applied to manage the CRIS-DM process. e proposed PVC model is inspired by [41][42][43].…”

Section: Methodsmentioning

confidence: 99%

Application of Data Mining Methods in Grouping Agricultural Product Customers

Chen

Alazzawi

Mavaluru

et al. 2022

Mathematical Problems in Engineering

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The sheer complexity of the factors influencing decision-making has required organizations to use a tool to understand the relationships between data and make various appropriate decisions based on the information obtained. On the other hand, agricultural products need proper planning and decision-making, like any country’s economic pillars. This is while the segmentation of customers and the analysis of their behavior in the manufacturing and distribution industries are of particular importance due to the targeted marketing activities and effective communication with customers. Customer segmentation is done using data mining techniques based on the variables of purchase volume, repeat purchase, and purchase value. This article deals with the grouping of agricultural product customers. Based on this, the K-means clustering method is used based on the Davies–Bouldin index. The results show that grouping customers into three clusters can increase their purchase value and customer lifespan.

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“…Relationship with customers means to fulfill the following objectives: maximizing the offered and the received value (from customer and from organization) and to focus on more markets of profitable customers. Organizations in order to survive must attract, retain, and grow the relationship with customers, thus it must communicate properly with them [17]. CRM represents an optimization focused on customer value and the integration of all custoemr-related processes in marketing, sales, and service [18].…”

Section: Methodsmentioning

confidence: 99%

“…The scores for the "Red zone" (scores between 1-2.33) In this zone the scores obtained are for: 1.price (17) Obtaining a score of 1.75, is not an important reason to buy from this supermarket and implicitely a reason to have a good relationship with it, but having in mind the other scores for quality and for uniqueness of products, the consumers are choosing this supermarket. This means, the customers are loyal, no matter the price.…”

Section: The Diagnosis For the Dangerous Zonesmentioning

confidence: 99%

Analyzing Sustainable Relationship With Customers Using a Strategic Communication Model, a 360 Degrees Customer View and Mathematical Simulation

et al. 2021

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Modeling and mathematical simulation are used in every field. To obtain improvement of relationship with customers is also used modeling. Relational marketing is not a choice, is a demand. The customers, which are emotionally related with the organization, will have more trust into it and will develop a strong commitment and a sustainable relationship, if the organization is more involved in keeping a positive and strong relationship with its customers and determine their value. The goal of this study is to bring in discussion the role and the importance of relationship with customers based on sustainable communication, customers being the main source of profit and value on long term for any company. To obtain this, was implemented a model of simulation and strategic communication, analysed through the prism of customers’ 360 degrees. Data were gathered from 100 customers and the results showed a strog relationship based on communication with its customers and the important role of employees in this relationship; the new technologies used in relationship with the customers, according to the literature, have a crucial role in attracting, retaining and growing the number of customers, but this study shows that is used at a very reduced level in the analysed organization. Mathematical simulation played an important role in discovering the right way through the maze of the new products and information present into the analysed supermarket based on continuous communication and relationship.

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Improving Communication and Relationship with Customers using Models to Measure their Value

Cited by 10 publications

References 4 publications

Informal relationships in a company’s internationalization process

Informal relationships in a company’s internationalization process

Application of Data Mining Methods in Grouping Agricultural Product Customers

Analyzing Sustainable Relationship With Customers Using a Strategic Communication Model, a 360 Degrees Customer View and Mathematical Simulation

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