Impression Management 2.0

Abstract

Social networking sites like MySpace, Facebook, and StudiVZ are popular means of communicating personality. Recent theoretical and empirical considerations of homepages and Web 2.0 platforms show that impression management is a major motive for actively participating in social networking sites. However, the factors that determine the specific form of self-presentation and the extent of self-disclosure on the Internet have not been analyzed. In an exploratory study, we investigated the relationship between self-reported (offline) personality traits and (online) self-presentation in social networking profiles. A survey among 58 users of the German Web 2.0 site, StudiVZ.net, and a content analysis of the respondents’ profiles showed that self-efficacy with regard to impression management is strongly related to the number of virtual friends, the level of profile detail, and the style of the personal photo. The results also indicate a slight influence of extraversion, whereas there was no significant effect for self-esteem.

Are Self-Presentation Influenced by Friendship-Contingent Self-Esteem and Fear Of Missing Out?

“…The results of this study are in line with research done by Kramer and Winter (2008) regarding the relationship between self-esteem and self-presentation on StudiVZ users. Their results showed that there was no significant relationship between self-esteem and self-presentation.…”

“…Their results showed that there was no significant relationship between self-esteem and self-presentation. Self-presentation was unrelated to use of StudiVZ and certain profile styles (Kramer & Winter, 2008).…”

Assertiveness and Anxiety Effects in Traditional and Online Interactions

“…Both implicit and explicit aspects of self-esteem exert critical influence over how people present themselves to others (Baumeister, 1982). Generally individuals have a need to maintain or raise their selfesteem (Krämer & Winter, 2008) and those with lower self-esteem have a desire to compensate for their lack of self-esteem (Tice, 1993).…”

What is the Affect by Leader Emotion in an Organization? Exploring the Effects of Leader Emotion on Leader Role and Employee Impression

“…Another component of impression management is 'impression construction', which describes the mindful and goal-oriented management of external perceptions (Gleasure, 2015). So far has been applied to a range of domains, including health (Leary, Tchividijian & Kraxberger, 1994), sports psychology (Halbert, 1997), social media (Krämer & Winter, 2008) management (Elsbach & Sutton, 1992), tourism (Elsbach & Sutton, 2015) and ecommerce (Winter, Saunders & Hart, 2003). Mehrabian and Russell (1974) suggested that the emotional state of mind of an organism is affected when it receives an environmental stimulus, causing the behavioral response of either approach or avoidance.…”