Impossible (Food) Experiences in Extended Reality

Velasco, Carlos; Escobar, Francisco Barbosa; Petit, Olivia; Wang, Qian Janice

doi:10.3389/fcomp.2021.716846

Cited by 11 publications

(2 citation statements)

References 29 publications

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“… Velasco et al (2021a) introduced a model to think about impossible experiences in XR. This reality-impossibility model includes two continua, namely, the reality-fantasy character of objects and environments, and the extent to which they follow the laws of physics-other laws.…”

Section: Research Perspectives On Consumer Consciousness In Xrmentioning

confidence: 99%

Consumer Consciousness in Multisensory Extended Reality

et al. 2022

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The reality-virtuality continuum encompasses a multitude of objects, events and environments ranging from real-world multisensory inputs to interactive multisensory virtual simulators, in which sensory integration can involve very different combinations of both physical and digital inputs. These different ways of stimulating the senses can affect the consumer’s consciousness, potentially altering their judgements and behaviours. In this perspective paper, we explore how technologies such as Augmented Reality (AR) and Virtual Reality (VR) can, by generating and modifying the human sensorium, act on consumer consciousness. We discuss the potential impact of this altered consciousness for consumer behaviour while, at the same time, considering how it may pave the way for further research.

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Section: Research Perspectives On Consumer Consciousness In Xrmentioning

confidence: 99%

Consumer Consciousness in Multisensory Extended Reality

et al. 2022

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“…Virtual reality immerses people in computer-generated environments, allowing them to experience fantastical worlds and impossible events ( e.g ., Bakk, 2020 ; Velasco et al, 2021 ). This experience is likely to disrupt existing schemata so would be expected to enhance creativity.…”

Section: Reviewmentioning

confidence: 99%

Experiencing the impossible and creativity: a targeted literature review

Wiseman

Watt

2022

PeerJ

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Previous work suggests that unexpected and surprising experiences (e.g., living in another culture or looking at surreal images) promotes creative thinking. This targeted literature review examines whether the inherent cognitive disruption associated with experiencing the seemingly impossible has a similar effect. Correlational and experimental research across six domains (entertainment magic, fantasy play, virtual reality and computer gaming, dreaming, science fiction/fantasy, and anomalous experiences) provided consistent support for the hypothesis. In addition, anecdotal evidence illustrated the possible impact that the creative output associated with each of these areas may have had on technology, science, and the arts. It is argued that impossible experiences are an important driver of creative thinking, thus accounting for reports of such experiences across the lifespan and throughout history. The theoretical and practical implications of this work are discussed, along with recommendations for future research.

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