Important Factors for Improving Google Search Rank

Ziakis, Christos; Vlachopoulou, Maro; Kyrkoudis, Theodosios; Karagkiozidou, Makrina

doi:10.3390/fi11020032

Cited by 94 publications

(94 citation statements)

References 15 publications

(17 reference statements)

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Mentioning

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Order By: Relevance

“…Yes [16][17][18][19][28][29][30] Yes [16] Yes [35][36][37][38]64] No [40] No [41] Reputation of the publication or domain Yes [16][17][18][19][28][29][30] Yes [16] Yes [35][36][37][38]64] No [40] No [41] Signals from social networks Yes (Indirect) [16][17][18][19] ? ?…”

Section: Related Studiesmentioning

confidence: 99%

“…use relevance ranking in conjunction with other types of sorting, including chronological, alphabetical by author, number of queries and number of citations. In search engines like Google, relevance ranking is the predominant approach and is calculated by considering more than 200 factors [16,17]. Unfortunately, Google does not release precise details about these factors, it only publishes fairly sketchy, general information.…”

Section: Introductionmentioning

confidence: 99%

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Ranking by Relevance and Citation Counts, a Comparative Study: Google Scholar, Microsoft Academic, WoS and Scopus

et al. 2019

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Search engine optimization (SEO) constitutes the set of methods designed to increase the visibility of, and the number of visits to, a web page by means of its ranking on the search engine results pages. Recently, SEO has also been applied to academic databases and search engines, in a trend that is in constant growth. This new approach, known as academic SEO (ASEO), has generated a field of study with considerable future growth potential due to the impact of open science. The study reported here forms part of this new field of analysis. The ranking of results is a key aspect in any information system since it determines the way in which these results are presented to the user. The aim of this study is to analyze and compare the relevance ranking algorithms employed by various academic platforms to identify the importance of citations received in their algorithms. Specifically, we analyze two search engines and two bibliographic databases: Google Scholar and Microsoft Academic, on the one hand, and Web of Science and Scopus, on the other. A reverse engineering methodology is employed based on the statistical analysis of Spearman’s correlation coefficients. The results indicate that the ranking algorithms used by Google Scholar and Microsoft are the two that are most heavily influenced by citations received. Indeed, citation counts are clearly the main SEO factor in these academic search engines. An unexpected finding is that, at certain points in time, Web of Science (WoS) used citations received as a key ranking factor, despite the fact that WoS support documents claim this factor does not intervene.

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Section: Related Studiesmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Ranking by Relevance and Citation Counts, a Comparative Study: Google Scholar, Microsoft Academic, WoS and Scopus

et al. 2019

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“…Today this topic is attracting more attention [91] and can be divided into onsite and offsite factors [92]. Onsite factors are domain-, website-, and page-related [93].…”

Section: Introductionmentioning

confidence: 99%

Google Medical Update: Why Is the Search Engine Decreasing Visibility of Health and Medical Information Websites?

Strzelecki

2020

IJERPH

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The Google search engine answers many health and medical information queries every day. People have become used to searching for this type of information. This paper presents a study which examined the visibility of health and medical information websites. The purpose of this study was to find out why Google is decreasing the visibility of such websites and how to measure this decrease. Since August 2018, Google has been more rigorously rating these websites, since they can potentially impact people’s health. The method of the study was to collect data about the visibility of health and medical information websites in sequential time snapshots. Visibility consists of combined data of unique keywords, positions, and URL results. The sample under study was made up of 21 websites selected from 10 European countries. The findings reveal that in sequential time snapshots, search visibility decreased. The decrease was not dependent on the country or the language. The main reason why Google is decreasing the visibility of such websites is that they do not meet high ranking criteria.

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“…Based on what is known about SEO and the news websites [33,40,44], this study tries to expand the relevant literature by finding if the most important news websites of the world, Greece, and Cyprus allow their users to comment on the news articles of the websites. Through that method, it should be apparent whether they allow dynamic interaction between the users and the professionals of the field.…”

Section: Methodsmentioning

confidence: 99%

“…More specifically, the more SEO practices a website employs the more visitors it has, as it takes a higher place in the related search engines. The SEO practices, amongst others, are supposed to be the most important techniques for being more profitable in the field of online marketing [40,44]. In the last decade, news organizations started to pay more attention to the SEO practices by employing specialists, to help them in gaining more visibility.…”

Section: News Websites Users' Comments and Seomentioning

confidence: 99%

SEO Practices: A Study about the Way News Websites Allow the Users to Comment on Their News Articles

et al. 2019

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In the current media world, there is a huge debate about the importance of the visibility of a news website in order to secure its existence. Thus, search engine optimization (SEO) practices have emerged in the news media systems around the world. This study aimed to expand the current literature about the SEO practices by focusing on examining, via the walkthrough method, the ways that news companies allow the users to comment on their online news articles. The comments on the news websites are related to the notions of social influence, information diffusion, and play an essential role as a SEO practice, for instance, by providing content and engagement. The examined sample was collected by the most visited news websites' rankings of alexa.com for a global scale and for the countries Greece and Cyprus. The findings reveal that the news websites throughout the globe use similar features and ways to support the comments of the users. In the meantime, though, a high number of the news websites did not allow the users to use their social media accounts in order to comment the provided news articles, or provided multiple comment platforms. This trend goes against the SEO practices. It is believed that this finding is associated with the difficulty of the news organizations to regulate and protect themselves by the users' comments that promote, in some case harmful rhetoric and polarization.Future Internet 2019, 11, 188 2 of 13 behavior. In the meantime, social influence is related to information diffusion. Many studies in the field have revealed the connections between the social influence and the information diffusion [10][11][12][13][14]. Information diffusion and social influence have become of great importance due to the daily use of social media platforms and the operation of search engines.Additionally, previous studies of social media platforms, such as YouTube, have demonstrated that users with similar cultural and political ideas tend to like or dislike the same cultural products [15]. For instance, Japan was one of the most characteristic examples of a country that became successful in the spread of its culture on a global scale. The anime and the manga cultural products have turned into global products. According to Otmazgin [16], this development allows Japan to have a greater influence on different state and non-state actors throughout the world. The aforementioned description regarding the influence of a country has led Nye [17] to create the theory of "soft power." According to him, "soft power" is the capability of causing individuals to adopt beliefs, results, opinions, etc., without getting paid. For a country, its "soft power" can be its policies and culture.Nowadays, social influence and information diffusion are strongly linked with the World Wide Web, social media platforms, and social participation. For more than twenty years, scholars have tried to explain the role of the new technologies in the participation of the public in crucial events, such as demonstrations and collective actions [18]....

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Important Factors for Improving Google Search Rank

Cited by 94 publications

References 15 publications

Ranking by Relevance and Citation Counts, a Comparative Study: Google Scholar, Microsoft Academic, WoS and Scopus

Ranking by Relevance and Citation Counts, a Comparative Study: Google Scholar, Microsoft Academic, WoS and Scopus

Google Medical Update: Why Is the Search Engine Decreasing Visibility of Health and Medical Information Websites?

SEO Practices: A Study about the Way News Websites Allow the Users to Comment on Their News Articles

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