Importance and Satisfaction of Consumer Selection Attributes and Demand for the Development of Health Premium <i>Seolgitteok</i>

Shin, Hye-ryeong; Park, Soojin

doi:10.3746/jkfn.2021.50.10.1137

Cited by 1 publication

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References 9 publications

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“…As the importance of health and sustainability is emerging every year, an in-creasing amount of research is being conducted to promote solutions that reduce environmental impact while promoting human health. The results of the previous study indicated that there was a high demand to develop rice cakes by adding functional ingredients, specifically those that promote health, such as Seolgitteok [67]. These results show the necessity and importance of developing Korean traditional food, rice cake.…”

Section: Discussionmentioning

confidence: 97%

Purchase Behavior According to the Development of Sustainable Pistachio (Pistacia vera L.) Rice Cake: For Korean Consumers

Han

Kwon

2023

Sustainability

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In recent years, the rice cake market has grown considerably in terms of research and development of products suitable for consumer needs and beneficial to health at the same time. Since the outbreak of COVID-19, the number of consumers consuming antioxidant-rich foods and immunity-boosting foods to improve health and promote healthy eating habits has increased. Pistachio rice cakes have been tested and found to be high in polyphenols, which have good antioxidant activity and strengthen the immune system. Therefore, research was conducted on pistachio rice cakes to develop safe, health functional, and sustainable food. In order to maximize the sales potential of pistachio rice cakes, a survey was conducted among Korean adults to investigate perception of pistachio, pistachio rice cake purchasing behavior, and popularization plans. Pearson’s correlation analysis was performed to examine the correlation between pistachio perception, pistachio rice cake purchasing behavior, and pistachio rice cake popularization measures, and they were found to have a close relationship. In addition, as a result of multiple regression analysis, perception and purchasing behavior of pistachio rice cake products were found to have a significant positive (+) effect on rice cake technology development, development of brand specializing in rice cakes, and cultivation of traditional rice cake experts. This study suggests that continuous research and development of food safety and sustainability of rice cakes are required, and it is expected to be utilized as basic data to form a research basis that can be a strategy for increasing sales in the rice cake industry.

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Section: Discussionmentioning

confidence: 97%