Purchase Behavior According to the Development of Sustainable Pistachio (Pistacia vera L.) Rice Cake: For Korean Consumers

Abstract

In recent years, the rice cake market has grown considerably in terms of research and development of products suitable for consumer needs and beneficial to health at the same time. Since the outbreak of COVID-19, the number of consumers consuming antioxidant-rich foods and immunity-boosting foods to improve health and promote healthy eating habits has increased. Pistachio rice cakes have been tested and found to be high in polyphenols, which have good antioxidant activity and strengthen the immune system. Therefore, research was conducted on pistachio rice cakes to develop safe, health functional, and sustainable food. In order to maximize the sales potential of pistachio rice cakes, a survey was conducted among Korean adults to investigate perception of pistachio, pistachio rice cake purchasing behavior, and popularization plans. Pearson’s correlation analysis was performed to examine the correlation between pistachio perception, pistachio rice cake purchasing behavior, and pistachio rice cake popularization measures, and they were found to have a close relationship. In addition, as a result of multiple regression analysis, perception and purchasing behavior of pistachio rice cake products were found to have a significant positive (+) effect on rice cake technology development, development of brand specializing in rice cakes, and cultivation of traditional rice cake experts. This study suggests that continuous research and development of food safety and sustainability of rice cakes are required, and it is expected to be utilized as basic data to form a research basis that can be a strategy for increasing sales in the rice cake industry.

Sustainable Countermeasures for Skin Health Improvement for Green Consumers: The Utilization of Hsian-Tsao during Global Warming

“…However, the actual cause of this problem may not be resolved; therefore, countermeasures are needed. Accordingly, this change in consumer awareness emphasizes safer edible products and sustainable safety that are mindful of the environment and the earth [12,59]. One study assessing the public knowledge and potential health impacts of global warming in Ghana surveyed Ghanaian adults (N = 1130) from 1 November 2018, to 28 February 2019, and found a consistent result that approximately 84.4% of the respondents understood the meaning of global warming.…”

“…These events have been associated with acute exacerbation of skin injuries, skin infections, and inflammatory skin diseases [4]. In addition, since the outbreak of COVID-19, various studies have been conducted on skin health to promote health, healthy eating habits, and sustainable safety [10][11][12]. Some studies on the topics of global warming and consumer desire for safe ingredients are shown in Table 1.…”

“…As a result, new changes are taking place in the beauty and cosmetics market. Recently, consumers have clearly expressed their need for vegan cosmetics, which include good ingredients and cosmetics, as environmental problems grow, which emphasizes the need for consumers in the beauty and cosmetics industry to pursue good consumption in consideration of the global COVID-19 pandemic [9][10][11][12][13]. Table 2 summarizes journal articles from our literature review discussing global warming and the skin problems that will occur [39][40][41][42]44,68].…”

“…Consumers, therefore, want to promote active lifestyles and policies that support the deployment of clean and sustainable energy sources along with green industries. Accordingly, it will be necessary to develop new materials for inner beauty and cosmetics in line with new human lifestyles and consumption propensities in consideration of global warming and the green industry [9][10][11][12][13][14]60].…”

“…As concerns about climate change grow, the younger generation's views are also changing. Focusing on good consumption, a new paradigm of their own is emerging [9][10][11][12]. The environmental problems that are increasing in importance worldwide and the reality of the beauty industry must be evaluated accordingly to present a realistic development direction.…”