Importance and Role of Internal Communication in Organizations

Abstract

Market liberalization has accelerated and strengthened the pressure of competitors in an open struggle for the retention of existing and favor of new clients. It is necessary to understand the importance and necessity of good business communication, because if business communication in the organization is at a higher level, then the relationship between the organization and its clients is at a higher level as well. Employees in the organization are the ones who represent it, so if the internal communication in the organization is at a higher level, then the quality of services provided to clients is also at a higher level. Effective communication between organizations and customers enables an organization to achieve its goal, which is that it is positioned in the market as a modern organization that provides quality and services of high level.

Examining the role of internal communication and employee engagement in Cyprus-based medium-sized organisations in times of challenging strategic changes

“…The model facilitated in understanding the concept of employee engagement. The finding of the study were congruent with existing literature (Ababneh et al, 2019;Bekirogullari, 2019;Bharadwaj, 2014;Chmielecki, 2015;Croonen, 2010;Eskelinen et al, 2017;Gagnon et al, 2009;Gupta and Sharma, 2016;Mansoor and Hassan, 2016;Martinez and Hurtado, 2018;Mazzei and Ravazzani, 2014;McBain, 2007;Men, 2014;Mishra et al, 2014;Neill, 2015;Saunders and Thornhill, 2004;Stevanovic and Gmitrovic, 2015;Vercic and Vokic, 2017). The findings of the study facilitated in proving that the formulated hypothesis should be accepted.…”

“…Study results revealed that strategic change failure occurs when the employees fail to promote effective internal communication that is associated with increased employee engagement. Similar to existing research conducted in large organisations, internal communication is essential in organisations and motivates the employees' to support the decision the proposed strategic change (Bharadwaj, 2014;Eskelinen et al, 2017;Martinez and Hurtado, 2018;Neill, 2015;Stevanovic and Gmitrovic, 2015). It is essential to involve employees at every level of strategic communication to avoid uncertainty, fear, and lack of trust.…”

“…The communication inside the organisations can be considered as the process of exchanging information between the organisation's management and employees (Stevanovic and Gmitrovic, 2015;Titang, 2013). The alternative terms for internal communication include internal public relations, employee communication, and staff communication.…”

“…Internal communication reflects the ability of an organisation's management to create relationships with the employees (Mishra et al, 2014). Stevanovic and Gmitrovic (2015) supported that internal communication is essential in organisations because it helps promote the success of the company's operations (Al-Zyoud and Mert, 2019). Bharadwaj (2014) suggest that organisations' management should plan the communication profile of their company as a technique for promoting functionalities.…”

Analysing Effects of ISO 9001:2015 Quality Management System on Organizational Communication Structure

“…To define internal organizational communication, it can be stated that internal business communication refers to the communication between people who are employed in an organization or between components of an organization or between management and employees. Internal organization communication contains all communicative and information activities among the members of an organization (Stevanovic & Gmitrović, 2015). The author of the present essay suggests that internal communication in a company detects an essential communication network of a company.…”