Implications of the Inclusive Pro-Poor Tourism Planning in Uganda for Strategic Planning for Community-Based Tourism Development in Nigeria

Abstract

Many Nigerians are unemployed and live in extreme poverty. The Nigerian government has therefore identified tourism as one of the promising sectors in its efforts to diversify the economy from the oil sector. CBT which is a kind of tourism that encourages environmental, social, cultural, and economic sustainability in communities could be a good model for addressing the socio-economic challenges confronting Nigeria. Based on literature derived from JSTOR, Google Scholar, and Emerald, this chapter draws implications from the inclusive pro-poor tourism planning in Uganda for CBT development in Nigeria.

Effect of Social Media Influencers, YouTube Marketing and Tourism V-logging on Green Tourism Promotion: Evidence from Pakistan

“…Most tourists visiting different parts of the world believe that their visit is based on the videos presented on YouTube marketing (Ayeh et al, 2012;Zarezadeh et al, 2018). Therefore, the critical role of YouTube marketing must be understood in modern times for tourism-related advertisement and videos for the audience and the potential tourists to the host country (Badkou, GHASEMI, & Hoseini, 2022;Dewan & Benckendorff, 2013;Go, Kang, & Suh, 2020;He et al, 2022;Liu et al, 2022;Ma et al, 2016;Mashika et al, 2021).…”

“…Meanwhile, the different mobile applications of social media add digital video platforms are facilitating the content creators to share information about a tourist destination with the audience by creating the content effectively (He et al, 2022;Linh, 2022;Mandasari & Aminatun, 2019;Peralta, 2019;Trinh & Nguyen, 2019). As a result, not only are the tourists visiting these places, but they are sharing this contact with the tourist communities to influence them to visit these places through word-of-mouth marketing (Fagbolu, 2022; K. O. Kayumovich & Kamalovna, 2019).…”

“…(Gryshchenko et al, 2022) demonstrate that some tourists are influenced by digital marketing, which provides information about tourist destinations. Therefore, governments in developing and developed countries are working hard to promote tourism via digital media (Fagbolu, 2022;Gryshchenko et al, 2022). The information shared on tourist blogs and various tourism websites also encourages tourists (K. Kayumovich, Khudoynazarovich, Shavkatovna, Alimovich, & Supiyevna, 2020).…”