“…Thus, at the top of the BSC was the financial perspective that contained the most relevant financial metrics to see whether or not the organization was on track to make a profit. Later, the BSC was applied to nonprofit institutions with some success (Manville, 2007;Martello et al, 2008;Gomes & Liddle, 2009;Júnior et al, 2012;Retolaza et al, 2012;Gonheim & Baradei, 2013, Machado et al, 2013, Seth & Oyugi, 2013, Pinto & Angius, 2015. Profiting is not a primary target for nonprofit institutions, and therefore many have modified the original structure of the BSC, placing clients as a top-down perspective (Kaplan & Norton, 2001a).…”