Implementation of media practices in the work of libraries for children and youth

Abstract

The relevance of the study is due to the expansion of the media space of Ukrainian libraries for children and youth and the use of media practices on their pages in social networks. The aim is to study and compare the applied media practices by domestic libraries for children and youth, to consider new forms of work with the use of media content by libraries for young people and to illustrate their attractiveness to the user. To solve the tasks, the method of analysis of library content in new media, methods of comparison, generalization and sociocommunication were used. The presence of libraries in new media attracts the attention of young people, and information and communication technologies become intermediaries between the book collection and the user. An important component of the attractiveness of the library’s page in social networks is not only the expansion of new channels of communication, but also the creation of the author’s media content.