Abstract:COVID-19 has impacted the East Kalimantan, Indonesia, community market, especially for indigenous food and non-food souvenirs. These conditions threaten the global pursuit of SDGs. The University of Mulawarman and PT Aplikasi Karya Anak Bangsa, a subsidiary of Gojek Indonesia, identified social concerns for matching program. Our university team's experience integrating the tridharma led us to offer a five-stage framework: (1) vision internalization, (2) persistence learning, (3) technology adaption, (4) collab… Show more
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