Implementation of Augmented Reality System for Smartphone Advertisements

Abstract

The recent development and popularization of personal mobile devices has brought a lot of changes into information search and offering. In particular, the newly emerged augmented reality system made possible an innovative way of information acquisition by providing additional information of the virtual world to the real world. This work used the markerless augmented reality system on smartphones to design and implement the smartphone application service aimed at efficiently conveying information on advertisements to users. The conventional advertising applications simply introduce and explain goods by inducing consumers to have an interest, whereas the markerless application service developed in this work interacts with the augmented reality system and database management system to quickly provide more accurate and diversified information to users.

Cultural Heritage Digitalization on Traditional Sundanese Music Instrument Using Augmented Reality Markerless Marker Method

“…Table 1 shows result of testing cases which concluded 80 percent of the test are high and 20 percent of the test are an average so that it is suitable for preserving cultural heritage as done by [6] and [11]. The successful percentage rates gives a significant values and contribution on implementing augmented object on multiple markers instead on [3]- [5], [8] and [9] which uses single marker with augmented objects. The use of multiple markers would give benefit on user interaction experiences while using different markers at the same moment.…”

“…It shows how the augmented reality is implemented on an advertisement of a restaurant which share product information, booking details, and 3D layout. Kim and Kim [9] described the use of augmented reality in educational learning purpose for meta-cognitive learning that composed of 4 cognitive system such as aggregation, enrichment, and synchronization framing. It also describes a game logic case study using the humancomputer interaction pattern on augmented reality.…”

Augmented Reality Application of Sign Language for Deaf People in Android Based on Smartphone

“…Although this concept uses a virtual world created by computer graphics, the core of its use continues to be used in the real world [7]. Merging real and virtual objects is possible with the appropriate display technology, interactivity is made possible through the specific input devices, and a good integration requires an effective tracking.…”

“…Figure 2 is an example of marker techniques Markerless. This technique is recognized as a difficult technique, because the detection marker is affected by the lighting, object characteristics, and disturbance of approximately greatly affect the performance of the camera at the time of detection [7]. …”

Perancangan dan Implementasi Augmented Reality Pemantauan Titik Reklame Kota Semarang Menggunakan QR-Code Berbasis ANDROID

“…Berdasarkan teknik pendeteksian objek (objecttracking techniques) sistem augmented dibagi menjadi 3 jenis, yaitu positioning, marker, dan markerless augmented reality services [14] . Cara kerja Augmented Reality dalam menambahkan objek ke lingkungan nyata adalah sebagai berikut:…”