Ethyl t‐butyl ether (ETBE) was synthesized via reaction of ethanol and isobutene by means of a reactive dividing‐wall distillation column (RDWC). The RDWC was simulated using the RADFRAC model of Aspen Plus. Multi‐response optimization by response surface methodology (RSM) with desirability function approach was applied for maximizing product purities and minimizing energy requirements and CO2 emissions simultaneously with a constraint that the difference in pressure drop across the dividing wall should be zero. The prediction from the RSM optimization agrees well with the simulation. The optimized RDWC provided an excellent purity of 99.99 mol % of the product ETBE with about one‐third reduction in energy requirements and CO2 emissions as compared to reactive distillation.