Implementation Communication Crisis Public Relations of Digital Media-Based: Internet Use Before, During, and After the Covid19 Crisis

Abstract

My purpose of doing this research is to find out the activity process of tourist site managers who carry out crisis communication activities through online media or digital media using internet technology links. The problem of this paper lies in the practice of crisis communication in Public Relations institutions that use the Internet before, during, and after the Covid19 Crisis. The data in this study used information from informants as primary data, research results directly in the field, and data from websites about news published by online media about PR activities in implementing crisis communication on Paloh Naga tourism, Denai Lama Village. Findings at tourist sites that managers have not been effective in using digital media to fill in digital media, this is due to constraints on the internet network in the area. According to Yin, the case study approach, because it can be applied to phenomena and contexts, the essence of the field cannot be seen clearly and several sources can be used as evidence and sources of information to enrich the citations in this paper. I use the concept of crisis communication according to my observations and the cases that occurred. The concept of crisis communication can explore cases and this activity should be carried out. The manager of breakfast culinary tourism sites in Denai Lama Village responds to crises during, before, during, and after the crisis, This refers to the Situational Crisis Communication Theory/SCCT.

Descriptive Analysis of Media Relations Activities at PT Semen Padang

“…Press releases are news materials prepared by public relations for the media. Press releases are used as information that companies want to convey to the public and can be used as a guide in making news (Faustyna 2022). PT Semen Padang Public Relations is tasked with covering every activity held by the company.…”