Descriptive Analysis of Media Relations Activities at PT Semen Padang

Abstract

Public relations of PT Semen Padang build good relations with the media in the form of media relations activities. One of the objectives of this activity is to influence the media to be able to cover the news or provide positive coverage related to the company and the products offered. In 2023, it was noted that the percentage of positive and neutral news will be 100%. However, based on the results of news reports sent by media in collaboration with PT Semen Padang, it show that the reach of news coverage related to PT Semen Padang is still low. This study aims to answer the formulation of the main problem, namely how is the descriptive analysis of media relations activities at PT Semen Padang? These questions will be answered by analyzing data collected through observation, active participation, interviews, and literature studies.