2023
DOI: 10.31538/munaddhomah.v4i1.340
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Implementasi Strategi Pemasaran di Madrasah Aliyah Unggulan Bertaraf Internasional

Abstract: Penelitian ini dilakukan di Madrasah Bertaraf Internasional Amanatul Ummah Pacet Mojokerto. Jenis penelitian yang digunakan oleh peneliti yaitu penelitian kualitatif dengan pendekatan studi kasus. Subjek yang dilakukan dalam penelitian ini adalah koordinator sekolah, bidang Admisi, siswa dan wali murid. Peneliti melakukan pengumpulan data menggunakan Observasi, wawancara, dan dokumentasi, analisis data yang digunakan dengan cara triangulasi. Peneliti memiliki tujuan untuk mengetahui strategi apa yang dilakukan… Show more

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Cited by 6 publications
(6 citation statements)
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“…Padahal pada kenyataannya beberapa Madrasah malah lebih unggul dan maju daripada sekolah umum. Akan tetapi keberhasilan beberapa Madrasah tersebut masih sangat terbatas jika dibandingkan dengan sekolah umum sehingga belum dapat menghapus kesan bahwa pendidikan Madrasah jauh dibawah sekolah umum (Kango, Supriadi, Idrus, Sonjaya, & Hasanah, 2023;. Dari segi prestasi siswa pun madrasah masih jauh dibawah dibandingkan dengan sekolah umum.…”
Section: Of 17unclassified
“…Padahal pada kenyataannya beberapa Madrasah malah lebih unggul dan maju daripada sekolah umum. Akan tetapi keberhasilan beberapa Madrasah tersebut masih sangat terbatas jika dibandingkan dengan sekolah umum sehingga belum dapat menghapus kesan bahwa pendidikan Madrasah jauh dibawah sekolah umum (Kango, Supriadi, Idrus, Sonjaya, & Hasanah, 2023;. Dari segi prestasi siswa pun madrasah masih jauh dibawah dibandingkan dengan sekolah umum.…”
Section: Of 17unclassified
“…The result of Hasanah et.al's study 11 Planning for the development of madrasas towards leading madrasas, namely: starting from improving the teaching and learning process, then fixing the system for accepting new students (input), teachers must be professional and competent, availability of supporting infrastructure, management with a global and progressive outlook and foresight, extracurricular activities as a venue for selfappreciation with sufficient budget to meet needs. 12 Then the role of leadership that is firm, intelligent and a solid team is an important part of managing a superior madrasah. The study result of Katni and Rois 13 highlighted that all management elements in the madrasa become a solid team, interact, communicate and establish very close relationships because they are led by a school principal who is firm, open, candid and honest.…”
Section: Salafi-based Integrated Islamic Elementary School Planningmentioning
confidence: 99%
“…This leadership style can only be employed by followers who have high abilities and responsibilities, for example, the foundation heads to the school principal to manage the school. This can be done because the school principal possesses high competence and readiness to carry out their duties and responsibilities (B et al, 2023;Kango et al, 2023).…”
Section: Situational Leadership In Human Resource Developmentmentioning
confidence: 99%