Implementasi Strategi Pemasaran Dengan Menggunakan Metode Swot Dalam Upaya Meningkatkan Penjualan Produk Jasa Asuransi Kecelakaan Dan Kematian Pada Pt. Prudential Cabang Lamongan

Cahyono, Puguh

doi:10.30736/jpim.v1i2.28

Cited by 20 publications

(22 citation statements)

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“…Marketing strategy is a planning process carried out by companies to market and introduce products and services offered to consumers to achieve company goals with all the obstacles and risks faced (Riandi, 2021). Marketing can be influenced by various factors, such as social, cultural, political, economic, and managerial factors (Cahyono, 2016). Based on this, the marketing strategy has a vital role in maintaining business continuity and growth in the long term (Fawaid, et al, 2016).…”

Section: Literature Reviewmentioning

confidence: 99%

Analysis of marketing strategy at setia stores using ahp, clustering, and ar-mba method

Ibrahim

Putra

Azhra

et al. 2021

Int. J. Ind. Optim.

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A company can survive and thrive when the strategies and processes applied in its business are correct. One of the processes in determining strategy in decision making. The owner of Setia Store has difficulty in choosing a marketing strategy. The product layout shows this in the Setia Store, which confuses customers. Setia Store also rarely offers a promotion, making it difficult to compete with competitors. This study aims to help Setia Store increase sales by determining the right marketing strategy. To determine the right marketing strategy, there are three methods developed. First of all, the analytical hierarchy process (AHP) is employed to find the customer priorities. Then, clustering is proposed to find potential marketing targets that have similar characteristics from the results of the AHP method. Third, association rule-market basket analysis (AR-MBA) is developed to find the best rules for product marketing strategy. The first method shows that the housewives (EV=0.6270) are Setia Store's priority customers from the three methods. Second, cluster 3 (which has three characteristics in common) is a very potential target market. Third, the best rule is to buy products from departments 2 and 3 (Confidence 60%, Support 12%). From these results, the right marketing strategy is to create a buy 1 get 1 promo banner or label for products that are rarely purchased, such as household appliances. Then, create a catalog by bringing together frequently purchased products such as spices and food ingredients. Finally, improve the layout by bringing the departmental shelves closer to frequently purchased products.

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Section: Literature Reviewmentioning

confidence: 99%

Analysis of marketing strategy at setia stores using ahp, clustering, and ar-mba method

Ibrahim

Putra

Azhra

et al. 2021

Int. J. Ind. Optim.

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show abstract

“…SWOT Analysis adalah suatu analisa faktor yang sistematis dan logis untuk memformulasikan strategi perusahaan dengan upaya untuk memaksimalkan kekuatan dan peluang dan secara bersamaan juga bisa meminimalkan kelemahan dan ancaman (Rangkuti, 2016:19). SWOT Analysis merupakan suatu cara yang dipakai untuk melakukan evaluasi dan pemilahan berbagai isu terhadap kekuatan, kelemahan, peluang dan ancaman perusahaan untuk menghadapi spekulasi usaha (Puguh, 2016) Kegiatan pemasaran atas produk atau jasa dalam memenuhi keinginan dan kebutuhan konsumen dapat dikatakan berjalan dengan lancar apabila analisis SWOT dilakukan dengan baik. Konsep strategi dipandang perlu diterapkan dalam aktivitas pemasaran agar produk atau jasa yang diciptakan oleh perusahaan bisa dengan cepat dikonsumsi langsung oleh konsumen.…”

Section: Pendahuluanunclassified

Penerapan Swot Dalam Penentuan Strategi Pemasaran Pada Umkm Sunmory Milk Sidoarjo

Pratama

Ilmaknun²,

Zuhriyah

et al. 2021

KALIANDA HALOK GAGAS

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Topik penelitian terkait dengan usaha makanan dan minuman sehingga perlu menjadi perhatian serius perusahaan agar produk yang dikonsumsi pelanggan tepat sasaran. Apalagi terdapat persaingan bisnis yang sangat ketat dalam industri kuliner. Untuk itu, peneliti melakukan penelitian dengan tujuan untuk mengetahui dan menganalisa metode SWOT Analysis yang dijadikan dasar untuk menentukan strategi pemasaran yang tepat pada perusahaan Sunmory Milk. Metode yang digunakan melalui pendekatan kualitatif deskripsi dengan melakukan penyebaran kuesioner kepada 31 konsumen Sunmory Milk sebagai informan penelitian. Lokasi usaha terletak di Desa Granting, Gedangan, Sidoarjo, Jawa Timur. Dari pembahasan hasil penelitian disimpulkan bahwa kekuatan dari produk Sunmory Milk adalah harga yang terjangkau dengan kualitas rasa yang premium dan inovasi yang membuat produk minuman Sunmory Milk beda dengan produk yang lainnya. Terdapat kelemahan dalam jumlah tenaga kerja yang kurang memadai dan pengaturan manajemen waktu yang kurang baik. Peluang Sunmory Milk yaitu belum banyaknya pesaing sejenis diarea lokasi usaha sehingga berpeluang untuk melakukan pelebaran usaha dan peningkatan pendapatan perusahaan. Ancaman adanya kesempatan usaha sejenis meniru kekuatan perusahaan terkati mutu produk, kemasan produk dan persaingan harga

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“…Strategi berasal dari bahasa Yunani kuno yang berarti "seni berperang". Strategi adalah rencana yang disatukan, luas dan berintegrasi yang menghubungkan keunggulan strategi perusahaan dengan tantangan lingkungan, dirancang untuk memastikan tujuan utama dari perusahaan dapat di capai melalui pelaksanaan yang tepat oleh organisasi (Cahyono, 2016). Strategi disusun untuk mendefinisikan visi dan misi perusahaan.…”

Section: Pendahuluanunclassified

Untitled

Anggraeni¹,

Hendriyani²

2021

JSAB

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The growing of the tourism sector in various parts of the world makes a big competition occur by promoting the superiority of each country that is not owned by other countries. In this issue there will definitely be ups and downs or increases and decreases that have link with the tourism sector. To stay ahead in the fierce market competition, a good and correct marketing strategies is needed for to not lose the competition and still exist in the tourism. This supports the writing of a practical work report entitled "Implementation of Marketing Strategies to Increase Sales at the Galeri Ciumbuleuit Hotel ", with a tourism background that run hotel and hospitality industry that strongly supports the development of the tourism sector in Indonesia. This research focuses on how to sell the products owned by the Galeri Ciumbuleuit Hotel. The purpose of this study was to determine the process of receiving requests of Galeri Ciumbuleuit Hotel's products. In addition, to find out the relevant theories are implemented in the sales process carried out by the Galeri Ciumbuleuit Hotel. This field research was carried out in more or less than 3 months. The primary data were obtained from direct observations inside and outside the Galeri Ciumbuleuit Hotel, while the secondary data were obtained from books, documents, and articles relating to the research work report.The results of this study indicate that there is a match between theory and practice in increasing sales at Galeri Ciumbuleuit Hotel. The activities carried out to increase sales have paid attention to marketing strategies in accordance with marketing mix theory. This is done to make it easier to recognize and reach the market so that it can attract a lot of markets as possible. Also to avoid losing competition with competitors.

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Implementasi Strategi Pemasaran Dengan Menggunakan Metode Swot Dalam Upaya Meningkatkan Penjualan Produk Jasa Asuransi Kecelakaan Dan Kematian Pada Pt. Prudential Cabang Lamongan

Cited by 20 publications

References 0 publications

Analysis of marketing strategy at setia stores using ahp, clustering, and ar-mba method

Analysis of marketing strategy at setia stores using ahp, clustering, and ar-mba method

Penerapan Swot Dalam Penentuan Strategi Pemasaran Pada Umkm Sunmory Milk Sidoarjo

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