The purpose of this research is to study how the implementation of the marketing mix strategy in the Bakso Wong Jowo By Tiwi business. The current global pandemic, namely Coronavirus Disease (Covid-19), hampers all community activities. The social distancing system that is implemented to minimize the spread of virus transmission, on the other hand has a negative impact. One of the elements most affected by the social distancing system is the labor. Many workers who are dismissed are even laid off (Termination of Employment) due to decreased company activities. Cause of that, the community is expected to be more creative and innovative person in order to survive in fulfilling their daily needs, especially in this pandemic era. One of the ways is making UKM (Usaha Kecil Menengah) which can be done at home by utilizing existing technology. Bakso is a typical Indonesian culinary delicacy that is very much in demand by the public, especially in Cimahi City. Bakso Wong Jowo By Tiwi is a type of UKM that is engaged in home-made culinary (Homemade) with the Javanese slogan "Juara Panganan Ing Omah" which means "Home food champion". However, the large number of competitors and the current pandemic make the Bakso Wong Jowo By Tiwi business must have a good and mature marketing strategy, namely the 7P Marketing Mix strategy. The research method that the author uses is phenomenology with a qualitative approach. The data collection technique was carried out by observation and documentation related to the research. The results showed that the application of the 7P marketing mix method can provide development in the business run by UMKM Bakso Wong Jowo By Tiwi.
The use of communication platforms is beneficial for companies, one of which is the use of mobile-based applications, namely the WhatsApp Business application, to meet market demands that require easy access to information directly and quickly. The purpose of this study was to determine the increase in sales at PT Saung Angklung Ujdo after using WhatsApp Business in the implementation of the sales process. The research method used is a qualitative method with a descriptive approach. Data collection techniques are carried out by observation, interviews with the Digital Strategy Manager, and literature study of books, journals, and documents related to research discussions. The results show that there is a match between theory and practice in the sales process with the use of the WhatsApp Business application and an increase in sales after the use of the WhatsApp Business application by PT Saung Angklung Udjo. Penggunaan platform komunikasi sangat membantu perusahaan salah satunya adalah penggunaan aplikasi berbasis mobile yaitu aplikasi WhatsApp Business untuk memenuhi tuntutan pasar yang membutuhkan kemudahan akses informasi secara langsung dan cepat. Tujuan dari penelitian ini adalah untuk mengetahui peningkatan penjualan pada PT Saung Angklung Ujdo setelah menggunakan WhatsApp Business dalam pelaksanaan proses penjualannya. Metode penelitian yang digunakan adalah metode kualitatif dengan pendekatan deskriptif. Teknik pengumpulan data dilakukan dengan observasi, wawancara dengan Manajer Strategi Digital, dan studi pustaka terhadap buku, jurnal, dan dokumen yang berkaitan dengan pembahasan penelitian. Hasil penelitian menunjukkan bahwa terdapat kesesuaian antara teori dan praktek dalam proses penjualan dengan penggunaan aplikasi WhatsApp Business dan peningkatan penjualan setelah penggunaan aplikasi WhatsApp Business yang dilakukan oleh PT Saung Angklung Udjo.
Technological developments have encouraged financial technology literacy where Fintech startups came into the world of peer to peer lending to bridge the gap between conventional banking and those who cannot get capital from banks. The technology allows the process of financial facilitation to become more convenient, faster, and more cost-efficient. Fintech has a big opportunity in Indonesia and the government has protected customers by the regulation of Authority of Financial Services Number 77/POJK.01/2016 Indonesian Fintech about money lending services based on information technology. This study is intended to illustrate a strategy business agility in financial technology companies that perform peer-to-peer lending. The method used in this study was qualitative research with descriptive approach. The data collection technique applied is literature study. The results show that P2P lending companies have already performed a strategy business agility to grab customers in the era of digital financial in Indonesia by using platform technology that they have made which is a simple application for gaining competitive advantages.Perkembangan teknologi telah mendorong percepatan teknologi keuangan di mana startup Fintech peer to peer lending muncul untuk mengambil peluang pasar konsumen yang tidak bisa mendapatkan modal dari bank konvensional. Teknologi yang diterapkan membuat fasilitas keuangan menjadi lebih nyaman, cepat dan lebih hemat biaya. Fintech memiliki peluang besar di Indonesia dan pemerintah telah melindungi pelanggan dengan peraturan Otoritas Jasa Keuangan Nomor 77 / POJK.01 / 2016 Fintech Indonesia tentang layanan peminjaman uang berbasis teknologi informasi. Penelitian ini dimaksudkan untuk menggambarkan strategi agilitas bisnis di perusahaan teknologi keuangan yang melakukan peer to peer lending. Metode yang digunakan dalam penelitian ini adalah penelitian kualitatif dengan pendekatan deskriptif. Teknik pengumpulan data yang digunakan adalah studi literatur. Hasil penelitian menunjukkan bahwa perusahaan peer to peer lending telah melakukan strategi agilitas bisnis untuk meraih pelanggan di era keuangan digital di Indonesia dengan menggunakan platform teknologi dan membuat aplikasi sederhana untuk mendapatkan keunggulan kompetitif.
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