IMPLEMENTASI DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN JD.id Jakarta

Laluyan, Glen Irwinto; Wibowo, Imam; Setiorini, Amanda

doi:10.35137/jmbk.v7i3.349

Cited by 11 publications

(14 citation statements)

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“…Batu et al, (2019) Digital marketing adalah penggunaan internet dan penggunaan teknologi interaktif lain untuk membuat dan menghubungkan informasi, yang digunakan untuk bertransaksi secara digital (Hisam, 2018;Mahalaxmi dan Ranjith, 2016) . Hal ini didukung penelitian Romadlon et al, (2020); Laluyan et al, (2019); Batu et al, (2019) bahwa berpengaruh terhadap keputusan pembelian. Akan tetapi berbeda menurut Pebrianti et al, (2020); Azizah (2020) bahwa tidak berpengaruh signifikan terhadap keputusan pembelian.…”

Section: Iunclassified

“…Ada enam indikator digital marketing menurut: Website, Search Engine Marketing, Web Banner, Social Network, E-mail marketing, Affiliate marketing Hasil penelitian Batu et al, (2019); Laluyan et al, (2019); Yogastrian ( 2020) menyatakan bahwa digital marketing memiliki pengaruh positif signifikan terhadap variabel keputusan pembelian.…”

Section: Digital Marketingunclassified

“…Hasil uji empiris ini sejalan dengan penelitian yang dilakukan oleh Romadlon et al, (2020), Batu et al, (2019), Laluyan et al, (2019) menyatakan bahwa digital marketing memiliki pengaruh positif signifikan terhadap variabel keputusan pembelian secara online.…”

Section: Pembahasanunclassified

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Pengaruh Digital Marketing terhadap Keputusan Pembelian Online

Putri

Marlien

2022

jesya

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Shopee is an online marketplace application, shopee offers a variety of products such as electronics, mother and child needs, fashion, make up and skin care, even fresh vegetables are sold at shopee. This study aims to examine the effect of digital marketing, influencer marketing and online customer reviews on online purchasing decisions. The objects used in this study are Shopee e-commerce users. The sampling technique used is proportional sampling method with 120 respondents. Data analysis uses multiple regression and it is found that digital marketing, influencer marketing online customer reviews have a significant effect on online purchasing decisions.

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Section: Iunclassified

Section: Digital Marketingunclassified

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Pengaruh Digital Marketing terhadap Keputusan Pembelian Online

Putri

Marlien

2022

jesya

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“…The determination of respondents for the community uses a purposive sampling technique, namely the determination of respondents based on certain criteria and the person being the respondent understands the data, information, or facts of an object under study (Laluyan, Wibowo, & Setiorini, 2019). Sampling was carried out on the community around the Semongkat Nature Tourism Park area who were directly involved in the ecotourism development of the Semongkat Nature Tourism Park.…”

Section: Methodsmentioning

confidence: 99%

Strategies For Managing Objects and Natural Attractions in Semongkat Natural Tourism Park, Batulanteh District, Sumbawa Regency

Duby

Wahyuningsih²,

Anwar³

2022

sosains

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This research aims to find out the feasibility of Semongkat Natural Tourism Park as an object and natural tourist attraction and menemukenali natural tourism park management strategy semongkat. This research uses quantitative and qualitative methods. Population in this study is divided into several groups, namely the semongkat natural tourism park management group, the semongkat hamlet community group and the semongkat natural tourism park visitor group. Determination of respondents for semongkat natural tourism park managers using purposive sampling methods. After the respondent is considered to understand then the determination of respondents in this study is based on snowball sampling techniques which is one form of judgment sampling. Data collection techniques use literature studies, interviews, observations, and questionnaires. The data analysis used in this study is the Guidelines for Analysis of The Area of Operations and Natural Attractions (ADO-ODTWA) of the Director General of PHKA 2003 and SWOT analysis. From the analysis of the data, it shows that Semongkat Natural Tourism Park deserves to be developed with a feasibility presentation of 76.11% can be done using the SO (Strenght-Opportunity) strategy, namely developing tourist attractions and all tourism potential contained in semongkat natural tourism parks.

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“…Inovasi yang utama adalah improvisasi dari penjualan offline yang diintegrasikan dengan penjualan online, sehingga adopsi digital menjadi hal yang sangat penting, selain melakukan inovasi-inovasi perubahan. (Laluyan, 2019) (Wardhana, 2015). Saat ini E-Commerce bukan lagi hanya sebatas wadah berjualan atau berniaga bagi UMKM, namun juga termasuk di dalamnya kemampuan memperkenalkan dan mempromosikan produk, melakukan pengembangan kualitas produk dan kemasan, bahkan peningkatan metode pembayaran dan pembelian.…”

Section: Pendahuluanunclassified

Empowering UMKM Dengan Pemanfaatan Digital Marketing Di Era New Normal (Literasi Media Digital Melalui Webinar)

et al. 2021

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Abstract There are many problems faced by MSMEs due to the Covid-19 pandemic, even though MSMEs have a large enough contribution to national economic growth. Even though several types of businesses have actually experienced development, in general, MSMEs have been greatly affected. MSMEs must be able to adapt to the changes that occur, between innovating and utilizing digital marketing in running their business, especially in marketing their products. To support the digitization of MSMEs so that they are able to adapt to these changes, community service activities are carried out. This digital literacy is in a webinar format using the Zoom Meeting and Youtube Streaming application, which was attended by 147 participants, MSME owners, observers and academics from various cities in Indonesia. Activities run smoothly, with materials delivered by academics and practitioners in their fields. The participants were quite enthusiastic because the delivery was clear and interesting, so that the feedback obtained was quite satisfying, although there were still a few shortcomings. Keywords: Branding, Digital Marketing, Literacy, MSMEs Abstrak Banyak permasalahan yang dihadapi UMKM akibat pandemi Covid-19, padahal UMKM memiliki kontribusi yang cukup besar terhadap pertumbuhan ekonomi nasional. Meskipun beberapa jenis usaha benar-benar mengalami perkembangan, namun secara umum UMKM sangat terpengaruh. UMKM harus mampu beradaptasi dengan perubahan yang terjadi, antara berinovasi dan memanfaatkan digital marketing dalam menjalankan usahanya, khususnya dalam memasarkan produknya. Untuk mendukung digitalisasi UMKM agar mampu beradaptasi dengan perubahan tersebut maka dilakukan kegiatan pengabdian kepada masyarakat. Literasi digital ini dalam format webinar dengan menggunakan aplikasi Zoom Meeting dan Youtube Streaming yang diikuti oleh 147 peserta, pemilik UMKM, pemerhati dan akademisi dari berbagai kota di Indonesia. Kegiatan berjalan dengan lancar, dengan materi yang disampaikan oleh akademisi dan praktisi dibidangnya. Peserta cukup antusias karena penyampaiannya jelas dan menarik, sehingga feedback yang didapat cukup memuaskan walaupun masih ada beberapa kekurangan. Kata kunci: Brand, Digital Marketing, Literasi, UMKM

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IMPLEMENTASI DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN JD.id Jakarta

Cited by 11 publications

References 0 publications

Pengaruh Digital Marketing terhadap Keputusan Pembelian Online

Pengaruh Digital Marketing terhadap Keputusan Pembelian Online

Strategies For Managing Objects and Natural Attractions in Semongkat Natural Tourism Park, Batulanteh District, Sumbawa Regency

Empowering UMKM Dengan Pemanfaatan Digital Marketing Di Era New Normal (Literasi Media Digital Melalui Webinar)

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