Implementasi Analisis Swot (Strength, Weakness, Opportunities, and Threat) Dalam Strategi Pemasaran Produk Pada Pt Adib Global Food Supplies Surabaya

Putri, Denyka Arinda; Ceicillia, Stephanie; Rizky, Garfianka Annur; Farida, Siti Ning

doi:10.33005/jbi.v13i1.3079

Cited by 5 publications

(5 citation statements)

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“…The strategic plan shows the overall mission and goals of the company. Marketing strategy is the marketing logic by which the company hopes to create value for which customers it will serve (Putri, Ceicillia, Rizky, & Farida, 2022). According to Chandra (2002: 93), "a marketing strategy is a plan that outlines the company's expectations of the impact of various marketing activities or programs on the demand for a product or line of products in a particular target market."…”

Section: Resultsmentioning

confidence: 99%

Carimontir marketing PLAN s(motor vehicle service application)

Puspitasari

Hamdi

2023

Mantik

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The high number of motorized vehicle population in Indonesia makes the potential need for motor vehicle services high. The high number of motorized vehicle users reflects the very dense activity of the community, increasing the need for facilities that can simplify and cut time for servicing motorized vehicles that are supported by existing information systems. The potential need for motorcycle service and the development of information systems is the background for Carimontir to create technology based on motor vehicle service applications. With this application, it can make it easier for motorized vehicle owners to carry out vehicle services more quickly and practically anytime and anywhere, while for partners, it will be easier to reach potential consumers. In Carimontir'themarketing plan ofCarimechanirbegins with determining the segmenting and targeting of potential partners and customers by determining the company's positioning. Carimechanir's marketing mix uses the 4P method, namely Product, Price, Promotion, and Place. The company also prepares sales marketing and sales marketing budgets, then determines revenue stream scenarios and assumptions including preparing revenue stream projections.

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Section: Resultsmentioning

confidence: 99%

Carimontir marketing PLAN s(motor vehicle service application)

Puspitasari

Hamdi

2023

Mantik

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“…Analisis SWOT adalah sebuah analisis yang bertujuan untuk melakukan pengidentifikasian beberapa faktor seperti faktor internal yang meliputi strength (kekuatan) dan opportunities (peluang), serta faktor eksternal yang meliputi weakness (kelemahan) dan threats (ancaman) [9]. Penggunaan analisis SWOT pada perusahaan mempunyai maksud agar perusahaan mendapatkan arahan untuk bekerja dengan melihat faktor-faktor tersebut [10]. Dengan analisis SWOT maka dapat diketahui faktor luar dan dalam yang nantinya dapat menjadi peluang, kekuatan, kelemahan dan ancaman dari suatu perusahaan.…”

Section: Kajian Pustakaunclassified

Analisis Strategis e-Business untuk Strategi Pemasaran dan Penjualan

Malioy¹,

Manongga²

2023

AITI

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Electronic business (e-business) merupakan sebuah aktivitas bisnis yang dilakukan dengan memanfaatkan pendekatan teknologi informasi. Dengan e-business maka perusahaan dapat mengetahui seluruh proses dan perkembangan di perusahaan. Selain itu pemilik perusahaan juga dapat membuat sebuah keputusan berdasarkan analisis e-business dari perusahaan. Pada penelitian ini dibuat sebuah analisis strategi e-business pada home industry yaitu Toko XYZ. Penelitian ini menggunakan metode dan tools untuk analisis, yaitu analisis SWOT, politik, ekonomi, sosial, teknologi (PEST), Porter’s five forces model, Value chain, dan critical success factor (CSF). Hasil penelitian ini adalah diidentifikasinya beberapa sistem informasi yang berpotensi pada Toko XYZ, guna meningkatkan strategi e-business untuk proses pemasaran maupun penjualan. Sistem informasi tersebut antara lain Sistem Informasi Penjualan berbasis CRM, Sistem Informasi Managemen Keuangan, Sistem Informasi Karyawan, Sistem Informasi Pergudangan, dan Sistem Informasi Geografis.

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“…Data security is an important thing to consider when using BSI Mobile services. In online transactions, the risk of loss of confidentiality is a significant factor affecting trust and use (Putri et al, 2022).Another factor is the customer's level of ability to use a mobile phone, this factor also influences the customer's interest in using BSI Mobile services. Customers who are unable to use a mobile phone will experience difficulties in operating BSI Mobile services.…”

Section: Weaknessmentioning

confidence: 99%

An Analysis of Bank Syariah Indonesia Digitalization

Tiara¹,

Achmad²,

Nasarruddin³

2023

Talaa J. Islam. Financ.

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The purpose of this research is to explain how digitalization is happening in Islamic banking, especially Indonesian Islamic Banks. This research method uses a descriptive qualitative approach by describing and analyzing the data obtained. This research model uses character study research that is based on the personality or individual of a character who is considered to have an important role or special event that is written. The results of this research are that Islamic banking, especially Bank Syariah Indonesia, has taken advantage of increasingly sophisticated technological developments by creating digital-based services and products. One of the digital services available at Bank Syariah Indonesia is the BSI Mobile application. BSI Mobile application provides a variety of banking transaction features, including Cardless cash withdrawal service.

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Implementasi Analisis Swot (Strength, Weakness, Opportunities, and Threat) Dalam Strategi Pemasaran Produk Pada Pt Adib Global Food Supplies Surabaya

Cited by 5 publications

References 0 publications

Carimontir marketing PLAN s(motor vehicle service application)

Carimontir marketing PLAN s(motor vehicle service application)

Analisis Strategis e-Business untuk Strategi Pemasaran dan Penjualan

An Analysis of Bank Syariah Indonesia Digitalization

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