“…Due to this strong relationship between ATGP and green purchase intention researchers have explored several factors which could help in the formation of positive ATGP among consumers (Laroche et al, 2001;D'Souza et al, 2006;D'Souza et al, 2007;Suplico and Salle, 2009;Akehurst et al, 2012;Iravani et al, 2012;Mourad and Ahmed, 2012;Hassan, 2014;Khan, 2016a, 2016b). These factors are collectivism (Laroche et al, 2001;Kim and Choi, 2005;Leonidou et al, 2010;Cheah and Phau, 2011;Cho et al, 2012;Kirmani and Khan, 2016a); eco-literacy, EL (Chan, 1996;Fraj and Martinez, 2006;Rios et al, 2006;Cheah and Phau, 2011;Nath et al, 2013;Kirmani and Khan, 2016b); religiosity (Rice, 2006;Chai and Chen, 2009;Hassan, 2014); and environmental concern, EC (Laroche et al, 2001;Cheah and Phau, 2011;Khan et al, 2012;Hassan, 2014;Khan and Kirmani, 2014;Kirmani and Khan, 2016a).…”