Impacts of Social Media on Today's Businesses

Chen, Edward T.

doi:10.4018/978-1-4666-9787-4.ch144

Cited by 2 publications

(2 citation statements)

References 19 publications

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“…Internet-enabled communication media has supported many organizations to conduct their businesses from anywhere across the globe (Chen, 2016). Knoll (2016) for instance reports that social media has become part of human lives, especially among internet users.…”

Section: Adoption Of Social Media Usagementioning

confidence: 99%

Factors Influencing the Usage of Instagram for Business and its Effect on Financial Performance and Non-Financial Performance

Akbar

2021

J. Digi.Inf.Sys

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The objective of this article is to study the factors which affect the Small and Medium Enterprises (SMEs) instagram use for business and its subsequent impact on financial and non-financial performance. The primary purpose of this study is to examine the effect of competency, cost-effectiveness, innovative behavior, and interactivity on instagram use for business, and consequences on firms' performance. Statistical analysis was performed on the data acquired through a survey questionnaire from 352 Malaysian SME employees. The findings revealed that competency, cost-effectiveness, innovative behavior, and interactivity have a positive influence on instagram use for business. The results also indicated that instagram use for business has a strong positive effect on the financial performance and non-financial performance of SMEs. All the hypotheses were accepted and tested by a partial least square (PLS) approach.

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Section: Adoption Of Social Media Usagementioning

confidence: 99%

Factors Influencing the Usage of Instagram for Business and its Effect on Financial Performance and Non-Financial Performance

Akbar

2021

J. Digi.Inf.Sys

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“…Of the four treatments within the study, the high level of elaboration treatments (M ϭ 3.56, SD ϭ 0.815) were significantly different from the low level of elaboration treatments (M ϭ 2.96, SD ϭ 0.728, p Ͻ 0.001), and the high source credibility treatments (M ϭ 3.42, SD ϭ 1.03) were significantly different from the low source credibility treatments (M ϭ 2.41, SD ϭ 0.898). Also, there was no significant interaction between elaboration involvement and source credibility (elaboration involvement ϫ source credibility) on attitude toward the hotel, F (1,118) ϭ 0.198, p ϭ 0.657 (Table IV). Respondents' attitudes toward the hotel were higher for participants in the high level of involvement treatment (M ϭ 3.75, SE ϭ 0.355) than for participants in the low level of involvement treatment (M ϭ 3.63, SE ϭ 0.355).…”

Section: Manipulation Checksmentioning

confidence: 93%

An investigation of the persuasive effects of firm-consumer communication dyads using Facebook

Atwood¹,

Morosan

2015

Worldwide Hospitality and Tourism Themes

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Purpose – This paper aims to provide a deeper understanding of the effective use of Facebook within the hotel industry. It explored which current Facebook practices are effective/persuasive using the elaboration likelihood model (ELM) as the main theoretical foundation. Design/methodology/approach – Using an experimental design, the effects of consumers’ exposure to treatments, involving different levels of elaboration and source credibility, were examined to determine whether consumer’s process information from Facebook communication through a central or peripheral route. Findings – The results of this research showed that consumer attitudes are affected by the source credibility, but not by the level of elaboration. Also, intentions to stay at the hotel and intentions to engage with the hotel brand via social media were not affected by the level of elaboration or source credibility. Research limitations/implications – This study presents an important step forward in understanding how consumer persuasion takes place in an online environment. Also, this paper provides a first-hand account of the manner in which social media adds value to a business organization. In addition, this paper provides insight on how consumers process online information. Originality/value – As this is the first conceptualization of the ELM in a social media context, this study is uniquely able to explain the concept of persuasion in the hotel industry. Such knowledge is invaluable to academics and hotel decision makers, especially because the research provides specific insights on the manner in which attitudes change in consumers.

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Impacts of Social Media on Today's Businesses

Cited by 2 publications

References 19 publications

Factors Influencing the Usage of Instagram for Business and its Effect on Financial Performance and Non-Financial Performance

Factors Influencing the Usage of Instagram for Business and its Effect on Financial Performance and Non-Financial Performance

An investigation of the persuasive effects of firm-consumer communication dyads using Facebook

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