Impact of value co‐creation in the artificial intelligence innovation ecosystem on competitive advantage and innovation intelligibility

Abstract

Artificial intelligence has been widely adopted for digital transformation and value creation for enterprises. However, studies about how participants can co‐create value in the AI innovation ecosystem are needed. Thus, this research proposed a comprehensive research model to examine the impact of value co‐creation in the AI innovation ecosystem for competitive advantage and innovation intelligibility with the mediating effect of dynamic capabilities and innovation capabilities. We collected data from 234 AI‐related manufacturers for the structural equation modelling analysis. Results show that (1) the AI innovation ecosystem can bring economic value and relationship value to enterprises; (2) impacts of economic value and relationship value on competitive advantage and innovation intelligibility are not significant; and (3) value co‐creation does not have a significant impact on competitive advantage and innovation intelligibility, and dynamic capabilities and innovation capabilities play the mediating role. Theoretical contribution, practical implication, limitation, and future research are presented.

Configurational Analysis of Inbound and Outbound Innovation Impact on Competitive Advantage in the SMEs of the Portuguese Hospitality Sector

“…Inbound open innovation is always present in prime implicates that explain advantage and is absent in recipes of disadvantages. This finding is consistent with those reports that point to open innovation as a cornerstone of competitive advantage [5] and the empirical findings in [19,20,[51][52][53][54]. This finding suggests that open innovation is relevant for SMEs as a complementary knowledge source to innovation capability [18].…”

“…In this context, top managers and OI have a close relationship that generates value for the organization [50]. Findings [19,[51][52][53] support the positive influence of OI on competitiveness, and reporting [54] does so in firms' financial performance. In the Spanish hospitality industry, [55] shows that both breadth and depth inbound open innovation (IOI) push green innovation, which is a source of competitive advantage (CA) [56], while in the Portuguese hospitality sector, it has already been shown [19,20].…”

“…In contrast to [18][19][20]22,23,53,75], we split the output variable linked to competitiveness (competitive advantage) into three dimensions: cost, service, and product [34]. These outputs were identified as COST_CA, SERV_CA, and PROD_CA.…”

Measuring the Development Capability of the Innovation Ecosystem from a Quadruple Helix Perspective—An Empirical Analysis Based on Panel Data for Chinese High-Tech Industries

“…Achieving diversity for innovation ecosystem participants helps support innovation in the system value co-creation process [27]. In the context of the gradual spread of AI, how the participants in an AI innovation ecosystem achieve value co-creation has also become a new research direction [28]. In the platform-based innovation ecosystem, the symbiotic evolution and interactions among the participating actors are of great concern, and it is particularly important to study the synergistic innovation between platform enterprises and different complementary enterprises and their impact on the innovation ecosystem performance [29].…”

Systems research on artificial intelligence

“…AI may impact venture processes and practices. Research has been conducted on how AI can enhance entrepreneurial activities; meanwhile, attention has been shifted towards the entrepreneurial implications of AI (Ge & Zhao, 2022; Ge et al, 2022; Jia et al, 2022; Li, Xie, et al, 2022; Li, Zhang, et al, 2022; Nayyar, 2022; Su et al, 2022; Sun, He, et al, 2022; Sun, Xu, et al, 2022; Wang, 2022; Wang et al, 2022; Yao, Jin, et al, 2022; Yao, Ye, et al, 2022; Zhang et al, 2022; Zhang & Zhang, 2022).…”