2014
DOI: 10.5755/j01.ss.85.3.8409
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Impact of Usability Website Attributes on Users’ Trust, Satisfaction and Loyalty

Abstract: This paper presents the results of an experimental study aimed at identifying possible relationships among website usability characteristics, consumer satisfaction, trust and loyalty. These factors regard not only customer satisfaction in a transactional sense, but in the long term they may affect e-customer behavior, opinions, recommendations and attitudes toward using on-line services in general. The study was performed with 15 Polish subjects who have made 90 evaluations of six websites offering on-line acc… Show more

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Cited by 10 publications
(5 citation statements)
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“…This is because p-values <0.05 can be said to have a significant effect. The results of this study are in accordance with previous research conducted by (Casaló et al, 2008;Parera & Susanti, 2021;Dabrowski et al, 2014) The results of this study support previous research conducted by Casaló et al (2008), which showed usability to have a positive effect on user satisfaction. Research by Parera & Susanti (2021) also states that usability positively influences user satisfaction.…”
Section: The Effect Of Usability On Satisfactionsupporting
confidence: 92%
“…This is because p-values <0.05 can be said to have a significant effect. The results of this study are in accordance with previous research conducted by (Casaló et al, 2008;Parera & Susanti, 2021;Dabrowski et al, 2014) The results of this study support previous research conducted by Casaló et al (2008), which showed usability to have a positive effect on user satisfaction. Research by Parera & Susanti (2021) also states that usability positively influences user satisfaction.…”
Section: The Effect Of Usability On Satisfactionsupporting
confidence: 92%
“…On the other hand, the relatively high findings of terminology definitions may reflect an attempt to address issues, such as those found by McGuire (2014) of significant confusion regarding terminology in the accessible instruction field. In addition, relatively high findings of guidance materials seem to concur with Dabrowski, Basinska, and Sikorski's (2014) findings that user guidance was one of the four website attributes that positively relates to website satisfaction, or, to extend the thinking, support of the organization sponsoring the provision of information. A low performing finding of this study was the provision of resources targeted to parents or families-a disappointing finding, given Cai and Richdale's (2015) finding of a high number of unplanned transitions from secondary school settings amongst students with Autism Spectrum Disorder.…”
Section: Discussionsupporting
confidence: 65%
“…Users are not inclined to use websites that are difficult to navigate [36]. Different studies [35][36][37][38][39][40] analysed the relationship between the usability of websites and user's trust, and how usability affects consumers' credibility.…”
Section: Website Qualitymentioning
confidence: 99%