Impact of Store Personality Antecedents on Store Personality Dimensions: An Empirical Study of Department Retail Brands

Das, Gopal; Guin, Kalyan Kumar; Datta, Biplab

doi:10.1177/0972150913496865

Cited by 23 publications

(19 citation statements)

References 52 publications

(143 reference statements)

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“…The second part contained various statements related to the perception of the respondents towards selection of shopping malls. The statements were framed on the basis of relevant research papers (Das et al, 2013;Hu & Jasper, 2001;Zhuang et al, 2006) and newspaper articles (Bailay, 2003) which could probably affect the selection of shopping malls by the consumers. In all, there were 40 such statements which were framed.…”

Section: Methodsmentioning

confidence: 99%

Factors Influencing Selection of Shopping Malls: An Exploratory Study of Consumer Perception

Kushwaha

Ubeja

Chatterjee

2017

Vision

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Shopping mall is a group of retail stores under one roof. Malls have been constantly adapting and changing in both style and substance in order to attract increasingly sophisticated and fickle consumers. There are various factors which might affect shoppers’ selection of a place to shop. The present study is an attempt in this regard with special reference to Indian context. The objective of this study was to identify the factors affecting selection criterion of consumers with respect to shopping malls. Mall intercept survey was conducted to identify the factors which influence the selection of shopping malls in multiple cities. The sample included 181 active mall shoppers. Total seven factors which influence the selection of shopping malls from consumer’s view point were identified with a structure questionnaire. Study will help the mall owners and the retail marketers to understand the insights of shoppers that on what basis consumers select the shopping malls for shopping. On these bases, they can plan their strategies for shopping malls.

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Section: Methodsmentioning

confidence: 99%

Factors Influencing Selection of Shopping Malls: An Exploratory Study of Consumer Perception

Kushwaha

Ubeja

Chatterjee

2017

Vision

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“…Data were collected from the national capital region (NCR) area of India with a mall-intercept interview and a convenience sampling technique to reduce refusal rate for participation (Bush and Hair 1985). Data were collected during different times of the day and on different days to minimise periodicity (Das 2014b;Das, Guin, and Datta 2013). A total of 337 respondents participated, but after removing respondents who had incomplete responses, 319 participants remained for data analysis: discount stores (n ¼ 67), department stores (n ¼ 89), hypermarkets (n ¼ 79) and superstores (n ¼ 84).…”

Section: Impulsiveness and Store Loyaltymentioning

confidence: 99%

Retail shopping behaviour: understanding the role of regulatory focus theory

Das

2015

The International Review of Retail, Distribution and Consumer R

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This study attempts to investigate the relationships between promotion focus, prevention focus, impulsiveness, attitudinal loyalty and behavioural loyalty. Field survey data with multivariate statistical techniques tested the theoretical propositions. Results reveal that promotion focus positively influences impulsiveness, whereas prevention focus negatively influences impulsiveness. Promotion focus negatively influences both attitudinal loyalty and behavioural loyalty, whereas prevention focus positively influences both attitudinal loyalty and behavioural loyalty. Finally, impulsiveness has negative impacts on both attitudinal loyalty and behavioural loyalty. Implications for theory and practice, limitations and directions for future research are discussed.

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“…Store choice is all about knowing how the store is preferred by shoppers with respect to certain attributes. Store choice among shoppers can increase by favourable store location, ambience and the focus on merchandise (Boles, Babin, Brashear, & Brooks, 2001; Das, Guin, & Datta, 2013). Hence, there is a need to not only consider factors like location but also other relevant aspects among shoppers (Sinha & Banerjee, 2004).…”

Section: Literature Reviewmentioning

confidence: 99%

Evaluation of Factors Influencing Exclusive Brand Store Choice: An Investigation in the Indian Retail Sector

Hasan

2018

Vision

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This research investigated the determinant factors of store choice. The study is an effort to understand the current positions of the organized exclusive brand outlets (EBOs) among shoppers in select cities of Madhya Pradesh (MP), India. In this view, the researcher approached shoppers of select EBOs and then identified the positions and effect of identified attributes on store choice. A total of 480 participants were approached, among which 328 respondents completely filled the questionnaire. This exploratory study used exploratory factor analysis (EFA) and confirmatory factor analysis (CFA) before the psychometric test (i.e., reliability and validity) of the instrument. Further, the multidimensional perceptual maps show the pictorial positions of the eight ready-to-wear EBOs operating in MP, the central Indian market. Further, it also revealed those attributes which shoppers perceived as important with respect to store selection. It found that organized retail stores must lay emphasis on customer service, promotion, physical aspects, return policies, assortment of merchandise, physical comforts, convenience facilities, perceived risk and purchase volume. The contribution of this study is that the outcomes are extremely useful to store managers and strategy makers in understanding the Indian retail market and tailoring their marketing tactics.

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Impact of Store Personality Antecedents on Store Personality Dimensions: An Empirical Study of Department Retail Brands

Cited by 23 publications

References 52 publications

Factors Influencing Selection of Shopping Malls: An Exploratory Study of Consumer Perception

Factors Influencing Selection of Shopping Malls: An Exploratory Study of Consumer Perception

Retail shopping behaviour: understanding the role of regulatory focus theory

Evaluation of Factors Influencing Exclusive Brand Store Choice: An Investigation in the Indian Retail Sector

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