Impact of Social Media, Extended Parallel Process Model (EPPM) on the Intention to Stay at Home during the COVID-19 Pandemic

Abstract

Considering how communities perceive the threat and risks of COVID-19, it is essential to examine how emotional regulation stimulated through intrinsic and extrinsic incentive mechanisms via social media can reinforce ‘Stay at home’ intentions. The conceptual framework was developed using the elements of the Extended Parallel Process Model (EPPM). A self-reported questionnaire was used to measure individuals’ intention to stay at home during the pandemic based on the perceived locus of causality as a part of self-determination theory. The empirical research was conducted on a sample of 306 USA respondents. The study results indicate that both components of the EPPM—efficacy and threat—positively affect ‘stay at home’ intentions. Moreover, a positive effect of efficacy on threats was found, as was a moderating effect of threats on the relationship between efficacy and the intention to stay at home. Meanwhile, the influence of social media exposure on threats and behavioral intentions was not significant. People are likely to stay at home as a preventive measure during COVID-19 if there is enough threats and efficacy. However, the abundance of information and opinions in social media can lead to a decreased perceived threat and might disrupt the acceptance of preventive actions.

Некоторые Особенности Методологии Исследования Институциональной Среды Малых Промышленных Предприятий

“…Сегодня существует широкая доказательная база того, что одной из ключевых причин слабого темпа развития малого предпринимательства в промышленности является низкое качество институциональной среды (ИС) [2]. Эмпирические замеры показывают, что значимость институционального фактора в системе развития малых промышленных предприятий особенно возрастает в периоды спада и рецессии экономики.…”

The Effect of New Media News Push on College Students' Anxiety

“…Response effectiveness: the perceived efficiency of the suggested action that can lower the threat (e.g., staying away from UV light exposure or less sun exposure will lessen harm) Self-efficacy is the capacity of an individual to carry out the suggested action (e.g., I can reduce the number of times I use tanning beds Tsoy argues that fear of the COVID-19 pandemic is higher than the itself, it's driven by the indiscriminate push of information through social media [10]. People continue to accept relevant provisions promoted by social media, especially when there are issues or crises related to life, health and safety.…”

“…Social media messaging is therefore thought to be an important contributor to anxiety caused by the disease. The Extended parallel process model introduces a variable efficacy that response efficacy, in other words, engaging in protective behavior as recommended by the health protection movement, the self-control and effectiveness of perceived threat were improved [10].…”

Application of protection motivation theory and cultural tightness-looseness for predicting individuals' compliance with the government's recommended preventive measures during regular prevention and control of the COVID-19 pandemic in China

“…In fact, in the context of the COVID-19 pandemic, PMT has been widely used to investigate people's preventive behaviors and has an ideal predictive effect [e.g., (11,12)]. In addition to PMT, extended parallel process model (EPPM) has also been utilized to predict individuals' compliance behaviors against the pandemic (13,14). EPPM is seen as an integration of the main theories, including PMT, of fear appeals.…”