Impact of Social Media Applications on Small Business Entrepreneurs

Shabbir, Malik Shahzad; Ghazi, Muhammad Saarim; Mehmood, Atta Rasool

doi:10.18639/merj.2016.02.200914

Cited by 43 publications

(30 citation statements)

References 7 publications

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“…Moreover, the survey showed the rise of individual loans in the sector. The year 2010 was characterized by a trend towards the commercialization of individual loans, mainly due to strong demand from beneficiaries and the implementation of development strategies by MFIs in order to meet the specific needs of their customers [18][19][20][21][22][23]. Nearly 70% of those who contracted a solidarity loan would have preferred an individual loan.…”

Section: Methodsmentioning

confidence: 99%

The Impact of Micro Finance Institutions on Economic Growth of Morocco

Ms¹

2016

J Tourism Hospit

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The Moroccan banking system is characterized by great diversity and is largely modeled on the French banking system. It includes banks and other institutions working in specialized areas such as, agriculture. At the end of 2011, the banking sector comprised eighty five institutions, with the Bank Al Maghrib (BAM) as its central state institution. This system includes nineteen banks, thirty five finance companies, six offshore banks, thirteen Micro Finance Institutions and twelve other institutions. The total number of banks has not changed since 2009, whereas the number of finance companies has declined. In contrast, the area of microcredit was reinforced. After several years of growth, the microfinance sector in Morocco began to experience some problems in 2008. The crisis in Morocco started with the crash of one of the largest MFIs and jeopardized the whole system. Reasons given for the crisis were mainly the unsustainable growth of the sector, but also the high market concentration of MFIs, multiple indebtedness, the lack of controls and monitoring systems, nonperforming loans and delinquency problems. The microfinance market is very concentrated, and clients are mainly allocated among the four biggest MFIs accounting for over 90% of client outreach. From 2003 the amount of active clients rose from almost 308,000 clients to 1,353,000 clients in 2007.

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Section: Methodsmentioning

confidence: 99%

The Impact of Micro Finance Institutions on Economic Growth of Morocco

Ms¹

2016

J Tourism Hospit

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“…Prior to 1997, the known traditional media were television, radio and newspaper (Singh & Sinha, 2017). The new or social media started in 1997 with the launch of sixdegrees.com (Shabbir et al, 2016). Kaplan and Haenlein (2010) define social media as a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0 and allow the creation and exchange of user-generated content.…”

Section: Social Networking and Social Networkmentioning

confidence: 99%

Social Networking and the Family Business Performance: A Conceptual Consideration

Agbim¹

2019

JEMI

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Researchers and practi ti oners are divided on the preferred measures of business performance, largely due to the quality of available fi nancial data and the measurability of the non-fi nancial indicators. However, owing to the embeddedness of social networking in families and in the business world, this study reviews the contributi on of social networking to the fi nancial and non-fi nancial performance of family businesses. The study is based on a review of 55 peer-reviewed published journal arti cles. Consequently, the most frequently used social networking platf orms, the measures of fi nancial performance, the measures and proxies of non-fi nancial performance and the diff erences between fi nancial and non-fi nancial performance were identi fi ed. The study proposes the use of both fi nancial and nonfi nancial measures in assessing the performance of family businesses due to their complementary roles.

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“…Yi (2017) juga menyampaikan bahwa Industri dapat memanfaatkan media sosial sebagai alat pemasaran berbiaya rendah (low cost marketing tool) yang dapat menjangkau khalayak yang lebih luas Pemanfaatan media sosial juga dapat memperpendek jarak antara produsen dengan konsumen dan memungkinkan terjadinya interaksi dua arah secara langsung tanpa perantara. Shabbir et al (2016) Mengemukakan bahwa media sosial digunakan oleh para pengusaha sebagai alat pemasaran karena melalui alat ini mereka dapat membangun dengan cepat jaringan pendukung yang sangat penting untuk pertumbuhan bisnis. Hal ini sesuai dengan Schaupp & Belanger (2013) dalam Karami & Tajvidi (2017) yang mengatakan bahwa media sosial dianggap sebagai platform yang efektif bagi perusahaan untuk terhubung dengan sejumlah besar pelanggan potensial sehingga penyebaran informasi bisnis mereka menjadi lebih mudah.…”

Section: Dataunclassified

The Role of Social Media on Market Accessibility and the Business Success of Fish Crackers Industry at Seruyan Regancy

Permadi

Winarti

2019

Agribusiness and Economic-Social Scientific Research

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Masalah pemasaran merupakan masalah yang selalu dihadapi oleh UMKM di negara-negara berkembang baik di Indonesia maupun di negara berkembang lainnya. ICT memiliki kemampuan dalam memotong keterbatasan ruang dan waktu terutama akses komunikasi dan informasi yang selama ini menjadi kendala lemahnya akses pasar bagi pengusaha. Salah satu bentuk teknologi informasi yang sedang berkembang dan tren saat ini adalah hadirnya media sosial (social media) yang dibangun dengan tujuan mengkoneksikan berbagai orang melalui media internet di berbagai tempat tanpa terkendala ruang dan waktu. Penelitian ini mempunyai tujuan : 1) menganalisis pengaruh media sosial sebagai media pemasaran terhadap aksesibilitas industri pengolahan kerupuk ikan di Kecamatan Seruyan Hilir Kabupaten Seruyan terhadap pasar. 2) menganalisis hubungan antara aksesibilitas pasar dengan keberhasilan usaha. Responden diambil dari wilayah yang merupakan sentra industri pengolahan kerupuk ikan di Kabupaten Seruyan yaitu Kecamatan Seruyan Hilir dengan menggunakan metode sensus sebanyak 18 responden. Analisis menggunakan model persamaan struktural parsial (PLS-SEM) dengan variable utama yaitu penggunaan media sosial, aksesibilitas pasar, dan keberhasilan usaha. Masing-masing variabel kemudian diukur menggunakan beberapa indikator. Berdasarkan hasil analisis diketahui bahwa penggunaan media sosial berpengaruh signifikan terhadap aksesibilitas industri pengolahan kerupuk ikan terhadap pasar. Adapun keberhasilan usaha juga signifikan dipengaruhi oleh aksesibilitas industri pengolahan kerupuk ikan terhadap pasar Kata kunci : aksesibilitas pasar, IKM , keberhasilan usaha, media sosial.

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Impact of Social Media Applications on Small Business Entrepreneurs

Cited by 43 publications

References 7 publications

The Impact of Micro Finance Institutions on Economic Growth of Morocco

The Impact of Micro Finance Institutions on Economic Growth of Morocco

Social Networking and the Family Business Performance: A Conceptual Consideration

The Role of Social Media on Market Accessibility and the Business Success of Fish Crackers Industry at Seruyan Regancy

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