“…Performance can be defined as the result of the efforts made by the owners and managers of the company. There are many factors affect MSME performance, including product innovation (Rezaei & Ortt, 2018;Cho and Lee, 2018;Dahlan et al, 2023;Le et al, 2023a;Yaskun et al, 2023), financial literacy (Rumain et al, 2021;Rosliyati & Iskandar, 2022;Rahadjeng et al, 2023;Rofiqoh et al, 2023;Saskia et al, 2023) and technology utilization (Shettima & Sharma, 2012;Turais, 2020;Susilatri et al, 2022;Teng et al, 2022;Alsedrah, 2023;Haq & Huo, 2023). https://doi.org/10.…”