“…The relationship between service quality, customer satisfaction and business performance has been the focus of many academic researchers and the practitioners' concern. The research results have revealed that a positive and significant relationship between the service quality and customer satisfaction exists in the banking sector (Ganguli and Roy, 2011;Pakur ar et al, 2019), insurance industry (Siddiqui, 2010), hotel industry (Wei, 2019;Padma and Ahn, 2020), hypermarkets (Mahfooz, 2014;Slack and Singh, 2020), educational institutions (Afthanorhan et al, 2019), health-care industry (Meesala and Paul, 2018), water sector (Kassa et al, 2017;Panditharatne and Gamage, 2019), transportation and aviation service sectors (Hussain et al, 2015), but the relationship is insignificant in the case of sport tourism industryas the sports fans' satisfaction tends to be influenced by situational factors (e.g. weather) and personal factors (e.g.…”