Abstract:Purpose: The main aim of this research is to explore the factors that contribute to panic buying behavior and to propose ideas for government control in such events.
Theoretical framework: scarcity is the theoretical basis of current research in the context of COVID-19 in Quanzhou, Fujian Province, China. Collect and review previous relevant studies by theme to understand the latest literature trends of scarcity, anxiety and panic buying.
Method: This research takes 213 customers from Quanzhou City, Fujian… Show more
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