Impact of Purchase Intentions on Full and Partial Bids in <scp>BDM</scp> Auctions: Willingness‐to‐pay for Organic and Local Blueberries

Shi, Lijia; House, Lisa; Gao, Zhifeng

doi:10.1111/1477-9552.12022

Cited by 22 publications

(21 citation statements)

References 32 publications

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“…While several empirical papers have tried to answer the first question, that of consumer willingness to pay for organic and locally produced food products (Bond et al ., ; Campbell et al ., ; Costanigro et al ., ; de Magistris et al ., ; Hu et al ., and ; James et al ., ; Loureiro and Hine, ; Onozaka and McFadden, ; Shi et al , and Yue and Tong, ), to our knowledge only the last three studies have calculated the valuation for the combination of both attributes for American consumers. The valuation of these attributes used different methods (e.g.…”

Section: Introductionmentioning

confidence: 99%

Are Local and Organic Claims Complements or Substitutes? A Consumer Preferences Study for Eggs

Gracía¹,

Barreiro‐Hurlé²,

Lopéz-Galán³

2013

J Agricultural Economics

129

103

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This paper provides an analysis of consumer preferences for product claims, specifically about origin and production methods. In particular, it addresses two important questions: i) whether consumers are willing to pay a premium for food products carrying these claims; and ii) whether local and organic claims are complements or substitutes. A choice experiment designed to estimate two‐way interactions was undertaken in Spain for eggs. The findings show first, that consumers are willing to pay a positive premium price for an enhanced method of production (that of barn, free‐range and/or organic instead of cage produced eggs) as well as for the proximity of production (local, regional and national over imported). Second, the findings show that consumer preferences for the claims are heterogeneous with two consumer segments being identified: “origin preference”, the larger segment, and the “production method preference”. Results show that organic and local claims were complements for the larger first segment but that free‐range and local/regional claims were substitutes for the second smaller segment. These results provide the marketing chains with insights applicable for pricing strategies.

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Section: Introductionmentioning

confidence: 99%

Are Local and Organic Claims Complements or Substitutes? A Consumer Preferences Study for Eggs

Gracía¹,

Barreiro‐Hurlé²,

Lopéz-Galán³

2013

J Agricultural Economics

129

103

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show abstract

“…Besides intrinsic traits (behavioral or psychological) and the influence of contexts, it is also possible that participants have different misperceptions about the optimal strategies in different mechanisms. Value revelation is also subject to the influence of external factors such as purchase intention (Shi et al., ) and posted information (Corrigan and Rousu, ). Recognizing that a full explanation of such discrepancy involves a wide range of contextual, behavioral, and institutional factors, we hope that our results can shed some light on the behavioral side.…”

Section: Conclusion and Discussionmentioning

confidence: 99%

The impact of deal‐proneness on WTP estimates in incentive‐aligned value elicitation methods

Shi

Xie

Gao

2018

Agricultural Economics

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Even after controlling for hypothetical biases, some incentive-aligned value elicitation methods still produce different willingness-to-pay (WTP) estimates. In this study, we compare WTP estimates from three incentive-aligned value elicitation methods: real choice experiment (RCE), real double-bounded dichotomous contingent valuation (RCVM), and Becker-DeGroot-Marschak auction (BDM). We find that participants' aggressiveness in obtaining low prices (i.e., "deal-proneness") influences WTP estimates in the BDM auction, but not those elicited from the RCE and RCVM. The participants with higher levels of deal-proneness tend to submit lower bids in the BDM auction. The discrepancies in WTP estimates between different incentive-aligned procedures are narrower for participants with lower levels of deal-proneness. Our results indicate that the bids in BDM auctions may be understated and the auction mechanism may induce the "gambling behavior" of people who are deal-prone. That is, whether the BDM auction is truly incentive-aligned is again called into question. We also discuss the practical implications for food retailers.JEL classifications: C91, C93, Q13

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“…Farmers’ WTP varies because their socioeconomic conditions are heterogeneous, as reflected in their profitability expectations, risk aversion and perceptions on adoption costs (Balzy et al, ; Ma et al, ; Shi et al, ). Regarding the interval regression model estimation, four factors had significant effects on the WTP for TSC adoption.…”

Section: Discussionmentioning

confidence: 99%

Cotton farmers’ willingness to pay for pest management services in northern Benin

Kpade¹,

Mensah²,

Fok

et al. 2016

Agricultural Economics

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This study was carried out to assess cotton farmers' willingness to pay (WTP) for pest management services in northern Benin. Targeted staggered control (TSC) has been introduced to reduce pesticide use in cotton cropping and generate an estimated benefit of FCFA48,800 (€74.40) per cotton hectare accruing from increased productivity and reduced pesticide cost. However, TSC application requires extra time for pest identification and scouting, and its adoption remains low due to the lack of funding to boost farmers' awareness and cover training costs. An interval regression model was used to analyze responses to a double-bounded contingent valuation survey with data collected from 300 cotton farmers. The results showed that 87.3% of cotton farmers were willing to pay for TSC services. Annual WTP per cotton hectare was estimated at FCFA16,962 (€25.80), revealing an existing demand for TSC adoption. Respondents' WTP was driven by farm and socio-economic characteristics. Financial mechanisms managed by farmers could thus potentially foster technology adoption, and in turn, generate economic and environmental benefits.JEL classifications: O13, Q15, Q51

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Impact of Purchase Intentions on Full and Partial Bids in BDM Auctions: Willingness‐to‐pay for Organic and Local Blueberries

Cited by 22 publications

References 32 publications

Are Local and Organic Claims Complements or Substitutes? A Consumer Preferences Study for Eggs

Are Local and Organic Claims Complements or Substitutes? A Consumer Preferences Study for Eggs

The impact of deal‐proneness on WTP estimates in incentive‐aligned value elicitation methods

Cotton farmers’ willingness to pay for pest management services in northern Benin

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