Impact of predictive scoring model and e‐mail messages on African American blood donors

Bachegowda, Lohith; Timm, Brad; Dasgupta, Pinaki; Hillyer, Christopher D.; Kessler, Debra; Rebosa, Mark; Shaz, Beth H.

doi:10.1111/trf.14113

Cited by 6 publications

(13 citation statements)

References 23 publications

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“…After removal of duplicates, 2,912 titles and abstracts were screened against the eligibility criteria, resulting in 188 potentially relevant references. Through review of full text articles for these references, eight intervention studies meeting the eligibility criteria were identified, reported in nine publications (one study was published in two different journals) [34–42]. PRISMA flow diagram is shown in Figure 1.…”

Section: Resultsmentioning

confidence: 99%

“…Table 3 shows the characteristics of the eight included studies. Six of the eight interventions were conducted in the USA with African Americans (two also included black and Hispanic or Latino individuals) [34–37, 40, 42], one in Canada with the Haitian community [38, 39], and one in France with the Comorian community [41]. Three studies targeted new donors [37, 40, 42], one targeted individuals who had previously donated [34], and three targeted both new and previous donors [35, 36, 38, 39].…”

Section: Resultsmentioning

confidence: 99%

“…Four studies reported on a one-off information or one-off education intervention. One trialled a face-to-face educational session and video [37], one was a mail-out of an educational video and brochures [35], and one sent information and a web link to a video via e-mail [34]. The remaining study tested a computer-tailored intervention based on the transtheoretical model [36].…”

Section: Resultsmentioning

confidence: 99%

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Interventions to Increase Blood Donation among Ethnic/Racial Minorities: A Systematic Review

Makin

Francis

Polonsky

et al. 2019

Journal of Environmental and Public Health

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Ethnic/racial minorities are under-represented in blood donor populations in most developed countries. This is of particular concern where minorities differ from a country’s majority population in terms of blood or tissue typing, especially where type matching is required for effective management of rare disorders such as sickle-cell disease that require multiple transfusions. This systematic review assessed the effectiveness of interventions to increase blood donation among ethnic/racial minority populations in developed countries. We searched MEDLINE, EMBASE, CINAHL, and ProQuest on 20 March 2017 with no date restrictions and supplemented this with searches on Google Scholar, blood collection agency websites, reference lists of included studies, and a forward search of citations of included studies. We included intervention studies designed to increase recruitment and/or retention of adult, ethnic/racial minority blood donors in developed countries. The review identified eight studies reported in nine publications. Six were conducted in the USA with African Americans. Four studies reported on multifaceted, community-based interventions; three reported on one-off information and educational video interventions, presented face-to-face, or delivered via post or e-mail. The level of evidence for efficacy was low, and the majority of studies were assessed as having some risk of bias related to one or more methodological issues. All eight studies reported positive outcomes in blood donation and/or intention to donate. Seven trials found that the intervention increased presentation for donation, and three found an increase in the percentage of new donors from the ethnic minority targeted. The review findings demonstrate that it is possible to design and implement effective interventions to motivate individuals from ethnic/racial minority groups to donate blood. One-off interventions may be as effective as multifaceted, community-based interventions. There was insufficient evidence to recommend particular interventions, and future research should empirically assess alternative interventions using robust study designs.

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Section: Resultsmentioning

confidence: 99%

Section: Resultsmentioning

confidence: 99%

Section: Resultsmentioning

confidence: 99%

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Interventions to Increase Blood Donation among Ethnic/Racial Minorities: A Systematic Review

Makin

Francis

Polonsky

et al. 2019

Journal of Environmental and Public Health

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“…Direct marketing: it was explored the prospects of using mobile applications in the blood service (Yuan et al, 2016), tele-recruitment to attract donors (Agrawal and Tiwari, 2014), using WhatsApp to communicate with donors (Rodrigues et al, 2018), e-mail messages (Bachegowda et al, 2017), thank Health Economics and Management Review, 2020, Issue 1 27 http://armgpublishing.sumdu.edu.ua/journals/hem you text message (Moussaoui et al, 2019), the role of SMS messages to novice donors (Gemelli et al, 2018), the effectiveness of letters and reminders over the phone (Hashemi et al, 2019), the best ways to use telemarketing, the Internet, e-mail, social media, text messaging, education, and motivating donors to retain them.…”

Section: Figure 1 Number Of Publications By Yearmentioning

confidence: 99%

“…2015-2019: focus on donor retention and the use of modern marketing communication tools. Most of the articles are devoted to modern marketing tools in the service of blood ( Figure 5): Internet media (Aravindakshan et al, 2015), mobile applications (Yuan et al, 2016), interpersonal communications (Abril, 2016), motivational interview (France et al, 2017), e-mail (Bachegowda et al, 2017), Donor Day (Kranenburg et al, 2017), social networks (Sumnig et al, 2018), radio (Sumnig et al, 2018), mobile melodies (Appiah et al, 2018), motivational interview (France and France, 2018), WhatsApp (Rodrigues et al, 2019), text messages (Gemelli, 2018;Moussaoui et al, 2019), loyalty programs (Greffin, 2018), tools for attracting new donors (Senaldi, 2019) and retaining existing ones (Leipnitz et al, 2018;Hashemi et al, 2019).…”

Section: Figure 1 Number Of Publications By Yearmentioning

confidence: 99%

Analysis Of The Marketing Activities In The Blood Service: Bibliometric Analysis

Khomenko

Saher

Polcyn

2020

HEM

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This paper summarizes the arguments and counterarguments within the scientific discussion on the marketing activities of blood service for over the last 20 years. The main purpose of the research is to understand the content and characteristics of existing research in the field of marketing in blood service to determine the direction of future research for both scientists and practitioners. Systematization of the literary sources and approaches for solving the problem of marketing in blood service indicates that a large amount of research in the field of marketing activities of blood service for the last 20 years requires a synthesis of existing research. The relevance of this scientific problem decision is that one of the criteria for the health level of the country’s population is the availability of a sufficient number of blood donors (Global, 2017). Moreover, marketing activities of blood service allow to attract and retain the required number of donors and receive from them a sufficient amount of blood and its components. Investigation of the topic of the marketing activities in the blood service in the paper is carried out in the following logical sequence: it was determined the influence of authors, journals, and articles about marketing in the blood service, studied and identified marketing clusters in the blood service, conducted the content analysis and presented the visualization of scientific literature on marketing activities in the blood service. Methodological tools of the research methods were 2000-2019 years. The object of research is 262 relevant articles published in 25 journals over the period 2000–2019 because, namely, they explain the essence of marketing activity in blood service facilities. The paper presents empirical analysis publications on marketing in the blood service during the last 20 years, which showed that the most influential journals were Transfusion, Vox Sanguinis, and Transfusion Medicine Reviews. The most famous authors are Wakefield M.A., Gillespie T.W., Glynn S.A., Lemmens K.P.H., Bednall T.C., Sojka B.N., Masser B.M. The classification literature on marketing in the blood service is presented in the areas of recruitment and retention strategies, influence, and incentives for planned behavior, decision-making on donation. Each five-year plan covers research in the following areas: understanding donor behavior to develop engagement and use strategies, finding ways to recruit new donors, marketing tools to work with donors, focusing on donor retention, and using modern marketing communication tools. The research empirically confirms and theoretically proves that it is advisable to focus on the introduction of the most modern tools of marketing communications (messengers, mobile applications, ringtones on mobile phones, social networks) in combination with traditional (radio, brochures, videos, SMS messages, motivational interviews, and loyalty programs). It is also recommended to pay attention to average when building the loyalty of existing donors to increase the amount of blood donated by more donors and improve the quality of donors and blood safety. The results of the research can be useful for blood services and companies who promote unpaid voluntary donation. Keywords: blood donor, blood service, marketing, marketing activities, motivation, promotion, recruitment, retention.

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Characteristics of Donors and Modelling of the Characteristics to Possible Forecast the Repeat Donors Profile at Thammasat University Hospital

Intharanut

Nimnuch²,

Naiwijarn³

et al. 2022

Indian J Hematol Blood Transfus

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Impact of predictive scoring model and e‐mail messages on African American blood donors

Abstract: Computational algorithms utilizing readily available donor metrics can identify highly committed AA donors and in conjunction with targeted e-mail communication has the potential to increase the efficiency of donor marketing.

Cited by 6 publications

References 23 publications

Interventions to Increase Blood Donation among Ethnic/Racial Minorities: A Systematic Review

Interventions to Increase Blood Donation among Ethnic/Racial Minorities: A Systematic Review

Analysis Of The Marketing Activities In The Blood Service: Bibliometric Analysis

Characteristics of Donors and Modelling of the Characteristics to Possible Forecast the Repeat Donors Profile at Thammasat University Hospital

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