2020
DOI: 10.23918/ejmss.v1i1p17
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Impact of Organizational Citizenship Behaviour on Customer Satisfaction

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Cited by 3 publications
(3 citation statements)
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References 31 publications
(42 reference statements)
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“…The current study contributes to the study of OCBS in the hospitality sector (Pham et al, 2019) in relation to job satisfaction (Pinzone et al, 2019) through understanding the mediation effect of green experience formed by OCBS (Gurmani et al, 2021) between Green training and employee satisfaction. In addition to the finding of Yildiz and Amin (2020), the current study suggests the impact of OCBS formed by green training can expand to the other stakeholders – customers through the green experience formed by discretionary social behaviors that influence customers' in‐store experience in the hospitality sector. Furthermore, throughout the integrated perspective of employees and customers, the current research expanded the previous research on GHRM via green experience, customer experience (Yu et al, 2017), and TGPB (Han, 2020).…”
Section: Discussionsupporting
confidence: 61%
“…The current study contributes to the study of OCBS in the hospitality sector (Pham et al, 2019) in relation to job satisfaction (Pinzone et al, 2019) through understanding the mediation effect of green experience formed by OCBS (Gurmani et al, 2021) between Green training and employee satisfaction. In addition to the finding of Yildiz and Amin (2020), the current study suggests the impact of OCBS formed by green training can expand to the other stakeholders – customers through the green experience formed by discretionary social behaviors that influence customers' in‐store experience in the hospitality sector. Furthermore, throughout the integrated perspective of employees and customers, the current research expanded the previous research on GHRM via green experience, customer experience (Yu et al, 2017), and TGPB (Han, 2020).…”
Section: Discussionsupporting
confidence: 61%
“…According to Tosun and Yunus (2015a), scheduled extracurricular activities can promote awareness of spiritual issues and activate people's pre-existing knowledge of their history and culture. As a result, customer satisfaction is critical for developing a strong bond between teachers and kids, followed by parents (Yildiz & Amin, 2020). Based on this fact, schools should organize extracurricular activity periods to help kids, educators, and parents to form positive relationships (Gage, 2013).…”
Section: International Journal Of Social Science Research and Reviewmentioning
confidence: 99%
“…Moreover, OCB can lead to enhanced workplace socialization and lower burnout levels in employees (Kumar et al, 2016), better employee satisfaction (Indarti et al, 2017), better team efficiency (Koopman et al, 2016) and enhanced overall organizational performance (Tai et al, 2012;Harikaran & Thevanes, 2018;Gusmão et al, 2018). Additional outcomes of OCB could include enhanced customer satisfaction (Yildiz & Hiwa, 2020), improved individual performance (De Geus et al, 2020), better quality of employee work-life and lower work overload (Wang et al, 2021). Furthermore, OCB has been linked to improving the whole organizational functioning (Jiang et al, 2017) and organizational effectiveness (Kumari and Thapliyal, 2017;.…”
Section: Organizational Citizenship Behaviormentioning
confidence: 99%